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How To Write A Successful Blog Post


Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What’s the secret to to producing quality content, reaching your audience, generating high levels of organic traffic, all while managing your time? Check out these guidelines on how to write a blog post and drive these metrics. 

What does my blog post need to be successful?

Digital marketers are constantly looking for ways to create unique content. Here are a handful of things to consider while attracting readers to keep them on your site.  

What should my blogging strategy be?

Now that you know what your post should include, it’s time to consider a broader strategy. A blog strategy should contain a clear direction for what you intend to get out of the content. Determine what your takeaway is by outlining your strategy. 

1. Choose the best person to write each post 

2. Outline your post format 

3. Research the topic using valuable information about your topic from industry experts 

4. Write enough content to make it educational and successful 

5. Point readers to a clear CTA if you have one whether it’s a follow-up article, demo request, or a sign-up button 

How does blogging help my SEO? 

From an SEO point of view, blogging is an effective way to create traffic-generating content. By following SEO best practices, you can boost your site to rank and generate the most traffic possible. Below are a few tactics to get started:


How many categories does my blog post need? 

Write a blog post and attract more readers to your website - BrightEdgeA category helps organize your content into different subjects. Each post will belong to only one category. For the blog as a whole, somewhere between five and seven categories would be ideal. In addition to organizing your content, categories also used to give your readers a better user experience and navigate your content.  

Using your top keywords as categories is also a good way to boost visibility for these terms. 

How many tags does my blog post need?

Tags are a way to refine your categories. If you have a few different topics within a category, their posts can be organized into tags. Too many tags creates a poor site hierarchy, which is why one to three tags is an optimal number per post. 

When deciding how many tags per category, ideally there’s a limit to the number of tags each category supports. Again, we’d recommend roughly three to five tags per category, but there are no hard and fast rules. 

Go write your first blog post 

Providing your audience and website with healthy, well-written content continuously is a valuable way to increase traffic and drive new leads to your website. While blogging has been around for a long time, it doesn’t seem to be dying down anytime soon. Now, you can utilize new blogs to better your SEO and become a thought leader rather than just simply provide the internet with information. 


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