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Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What’s the secret to to producing quality content, reaching your audience, generating high levels of organic traffic, all while managing your time? Check out these guidelines on how to write a blog post and drive these metrics.
Now that you know what your post should include, it’s time to consider a broader strategy. A blog strategy should contain a clear direction for what you intend to get out of the content. Determine what your takeaway is by outlining your strategy.
1. Choose the best person to write each post
2. Outline your post format
3. Research the topic using valuable information about your topic from industry experts
4. Write enough content to make it educational and successful
5. Point readers to a clear CTA if you have one whether it’s a follow-up article, demo request, or a sign-up button
From an SEO point of view, blogging is an effective way to create traffic-generating content. By following SEO best practices, you can boost your site to rank and generate the most traffic possible. Below are a few tactics to get started:
Using your top keywords as categories is also a good way to boost visibility for these terms.
Tags are a way to refine your categories. If you have a few different topics within a category, their posts can be organized into tags. Too many tags creates a poor site hierarchy, which is why one to three tags is an optimal number per post.
When deciding how many tags per category, ideally there’s a limit to the number of tags each category supports. Again, we’d recommend roughly three to five tags per category, but there are no hard and fast rules.
Providing your audience and website with healthy, well-written content continuously is a valuable way to increase traffic and drive new leads to your website. While blogging has been around for a long time, it doesn’t seem to be dying down anytime soon. Now, you can utilize new blogs to better your SEO and become a thought leader rather than just simply provide the internet with information.
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