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We just entered 2020 and being a digital marketer, it is crucial to be attentive to the trends and technologies which can affect digital advertising and marketing. We often say “time flies,” and this is equally applicable to consumer interests which are constantly changing and are getting harder to understand inherently. Previously, voice search optimization, artificial intelligence, virtual reality, and machine learning were considered new but not yet impactful technologies. Today, these technologies are at the top of the priority list of marketers.
Talking about artificial intelligence (AI), let’s see how it’s going to affect digital marketing in 2020:
Conversational AI does it all! Voice search and digital assistants are two sub-areas of AI. Google uses machine learning, where the engine uses pattern detection and other methodologies to teach itself and generate the best possible search result, getting better every time based on new information. Machine learning is what’s behind conversational AI. It makes search engines more intelligent and powerful, too. That’s the reason why we are seeing ads about the things which we just said or talked about but haven’t actually searched for yet.
So, now is the time to optimize your campaigns for voice search. You can start with basic SEO by targeting long-tail keywords, optimizing Google My Business, and adding a FAQ page to your website. Assemble your content as query-based (Who/What/Why/Where/How) and see how your performance changes.
As human beings, our decisions are not always based on logic. The decision-making process combines intuition, emotion, trust, culture, and inner soul satisfaction. All of these play an important role when we make any decision or make a purchase. AI is smart and it has the ability to identify these key emotions and collectively generate effective insights for the potential buyers. Without AI, if we have a look into our data, we’d find rows after rows of complex data with customer and product details which lead us to exactly nowhere when it comes to predicting a customer’s buying journey or their interest.
How could AI’s data analysis be applied to marketing? As one example, AI can recommend the best time to send your next newsletter by analyzing conversion rates and clicks from an email marketing campaign. With AI, you can get more precise and analyzed data which helps you increase your conversion rate, which will translate into more leads and sales.
By adopting AI, marketers can satisfy the emerging content need and ensure targeted delivery. You can generate a stock update or a sports/event news easily with AI. In fact, we are already reading content written with AI, probably without noticing it. Companies such as Yahoo and Fox have been using it for quite some time, now. Creating quality content is difficult and time-consuming. But, AI can be trained to deliver engaging, personalized content that is optimized for conversion.
As a marketer, it is not feasible to manually personalize your content for each customer. AI will be a saviour in this case. You can try ai-writer.com (if you want to test). Also, consider how AI chatbots are handling customer relationships these days. Chatbots are getting smarter and carry out quasi-conversations with potential customers to deliver real-time solutions.
As we have seen earlier in this article, data analysis and customer relationships are growing together and improving day by day. These factors together affect today’s digital advertising. AI is capable of reading huge sets of data about consumer interaction and uses this analysis to create meaningful insights to optimize campaigns. The advertisers also have more control over campaign features and how it runs on the network. AI can also apply to ad creation. It is already in use on some of the social platforms and other third-party tools are actually using two appreciable AI-powered technologies – natural language generation (NLG) and natural language processing (NLP). For example – Socialbakers, which is an AI-driven influencer marketing & social media management platform.
So, at last, we can say, the domination of artificial intelligence is a blessing for marketers. You can gain a deeper knowledge of your consumers, deliver personalized content, and benefit from AI-powered algorithms. Isn’t this exciting? AI is becoming ingrained in our digital marketing world and we should be ready to implement it in all ways in order to get the benefits. This fine domination of AI into digital marketing will help consumers have a better experience and give your business a boost it needs to succeed. So, get ready to have a satisfied customer base with this advanced trending technology – AI. All you need to do is ask yourself, “what are my needs?” and AI will do the rest. In brief, we can say that AI is the new face of efficiency, productivity, and profitability.
Want to know more or need assistance regarding advanced marketing tactics for your business? Do not hesitate to reach out.
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