What is Facebook Lookalike Audience Targeting?

Facebook is getting increasingly popular in the marketing arena. With the introduction of newer and more effective Facebook tools, the use of Facebook marketing has become easier than before. One of such tools is the Facebook Lookalike Audience

The interesting concept of this tool is that it helps identify Facebook users with similar demographics and interests as those of the existing followers. This is a highly recommended tool for finding high converting users that Facebook ads marketing agencies swear by

WHAT IS THE IMPORTANCE OF LOOKALIKE AUDIENCES?

Although you may have a defined system of observing your existing users and calculating their every move, Facebook Lookalike campaigns help you segregate your existing users and find common areas with other followers. This, in turn, helps you find valuable users which wouldn’t have been possible otherwise. This eventually, optimizes the media spend and lowers your cost in the process

BUILDING A LOOKALIKE AUDIENCE – TIPS TO FOLLOW!

• SELECT A GROUP: While selecting a group you can choose from:
• Page fans
• Visitors to the website
• Customer lists

To select such a group, you will need at least 100 people in your customer group in order for Facebook to create a Lookalike Audience, however, Facebook suggests including more than 100 people in the group. A larger group with more data points provides a better picture of the audience profile, which equates to more efficient spend

• SELECT THE AUDIENCE SIZE: A large group of audiences give you a deeper reach but the matching will be definitely less precise. This is helpful in case you are looking to reach out to a large audience but less concerned about how closely they share similarities with your current customers or fans. A smaller group of lookalike audience is, therefore, more targeted. Your ad will be seen by fewer people, but they’ll be closely aligned to the qualities of your existing customers or fans
• SELECT SPECIFIC DEMOGRAPHICS: If you want to reach out to customers with definite specifications, e.g., only Facebook users, age 40 and above, male/female living in Mumbai, India! In such a case, such parameters must be added in the drop-down list menu of the Power Editor Tool
• SELECT THE CORRECT AD: While creating your advertisement, choose the appropriate text along with the corresponding image(s). Follow the standard Facebook practices while writing the text and adding the image(s). Make them as much eye-catching as you can

STEP BY STEP PROCESS OF HOW TO CREATE FACEBOOK LOOKALIKE AUDIENCE FOR YOUR Facebook Marketing Campaigns?

Step#1: Go to the ‘Audiences’

Step#2: Click the ‘Create Audience’ drop-down and choose ‘Lookalike Audience’

Step#3: Select your ‘Source’. The source can be a customer audience or fans of the page

Note: Source for Lookalike Audiences can also be created using your existing Customer Data sheet. It could be with or without LTV (Life Time Value) of your customer

Step#4: Select the ‘Country/Countries’ where you’d like to find similar users from

Step#5: Select the desired ‘Audience Size’

Step#6: Finally, click ‘Create Audience’

Step#7: Just relax and wait for Facebook to run its database and find you the best possible customer match to run your Ads & campaigns

ADDITIONAL TIPS!

• You can also create Lookalike Audience during ad creation in Ads Manager
• The time it will take to create your Lookalike Audience can vary between 6 to 24 hours. Also, it will refresh every 3 to 7 days as long as you are using it to manage your ads
• Do not wait for the Lookalike Audience to update in order to use it for ad targeting
• Visit the Audience Manager Page in order to check when the Lookalike Audience updated

Make Facebook Lookalike Audience the go-to platform for reaching out to varied customers. With this tool, finding high converting users will be simpler than you would imagine enhancing your Facebook Marketing Campaigns performance for high quality and relevant Traffic/ Leads/ purchase