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Knowing which KPIs – or key performance indicators – for SEO are the most important to track is crucial to the success of your organic strategy and can help guide future content creation. Today, 53.3% of online traffic comes from organic searches. Not only does this mean that SEO is more important now than it ever has been before, but it also means keeping track of your SEO metrics and KPIs is even more relevant today.
SEO KPIs are used to determine whether current strategies are working and indicative of your channel’s performance against your goals. Tracking the correct metrics and knowing which ones are important will help you to drive organic traffic to your site. However, with so many metrics to choose from, which KPIs are most important to SEO?
Some SEO KPIs that will provide value to your website include:
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SEO metrics are data points or indicators you should track and monitor to measure performance and keep a healthy, optimized website. Whether it’s to track engagement or reflect on SERP authority, monitoring your SEO metrics can assist you in planning strategies for the future. Chances are, if your SEO metrics are strong, your KPIs will be too.
While there are countless SEO metrics you can keep tabs on, some of the metrics you could most benefit from tracking include the following:
Content marketing metrics are measurable metrics you can track in order to find the relevant data you need to determine the success of your content or campaigns. You can leverage content marketing metrics to evaluate ROI and alter strategies. Some metrics you should consider tracking include:
If your content isn’t performing well, it’s likely that you will see poor CTRs, little time on page and overall low engagement. In order to increase the success of your content marketing metrics, leverage both BrightEdge and analytic integrations, like Google Analytics, to find which content, strategies, and campaigns are performing best. This will give you an idea of strategies to repeat or improve moving forward.
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