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Ask any marketer and they’ll tell you that replacing or updating a crucial part of your martech stack is no small feat. Having to source, replace and train your team on a new piece of software while business continues as usual requires time and teamwide effort.
But as organizations grow and goals increase, it’s worth evaluating your existing martech stack to see if it still works for your business—especially your social media management software. Social is fast becoming the primary channel for engagement, with 68% of consumers saying social enables them to interact with brands and companies. In other words, tools that only support basic functions like scheduling or publishing just won’t cut it anymore.
For enterprise companies, having a social media management tool that can scale and deliver the impact a large, global business needs is critical for long-term success. In this article, we’ll walk through the telltale signs you need a new enterprise social media management software and the considerations to think through before committing to a tool.
Aside from the obvious signs you need a new social media tool (things are breaking! Work isn’t getting done!), there are other indicators that your enterprise social software is in need of an upgrade. For example:
If you’ve determined it’s time to upgrade your enterprise social media management software, keep in mind you’re not only looking for a solution that addresses your needs today but can also grow alongside your organization.
As you embark on your social media software search, it’s important to keep your end user top of mind. Your social team will be using whatever software you select. If they aren’t confident or comfortable with that tool, it will be that much harder to see returns from your technology investment.
Get to know what tools and features your social team needs in order to do their jobs and ask for their feedback when comparing social media management tools. Look for social media solutions that offer a free trial or other opportunities to get your social team’s hands on the keyboard to try the software before making a purchase. At Sprout Social, we believe the best way for any social team to determine if our solution is the right fit for their needs is to walk teams through the product with an expert first. To help you get the most out of your personalized Sprout demo, check out this guide which walks through everything from setting up your profile to building your first report.
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In addition to bringing your social team into the decision-making process, here are other considerations to keep in mind when choosing a social media management platform:
Now that you’ve read the signs, done your research and gone through every single consideration imaginable, you’re ready to upgrade your enterprise social media management software. By investing the time and energy upfront to find your next management tool, you set your team up for success and ensure your organization has a solution that will grow alongside it.
Still stuck in the discovery phase or have questions about the features and tools you’ll receive with the Sprout Social platform? Reach out to set up your free personalized demo with one of our experts today.
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