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A question I have been asked when I work with agencies to grow their digital marketing services is ‘how can we benchmark our approach to growing our digital services?’ It all comes down to your marketing agency capabilities, and how you manage digital transformation in your business.
To answer that I have used the excellent benchmark framework that Smart Insights has used for other areas.
These one-page templates let you quickly review where you are on a five-point scale (from laggard to market-leading). You can spot gaps in your approach to transformation and your capabilities.
I divided this particular benchmark matrix into two areas for you to compare and contrast your marketing agency capabilities:
The specific digital services you might offer (from site design and build to SEO to social media community management etc.) will be determined by you, your business goals and the audits/research and planning you’ll carry out.
The capability transformation matrix comes from the model developed by CMMI and has been used globally by businesses over the past 25 years.
Looking for a marketing plan template to create a strategy that puts your agency at the forefront of clients’ minds? We’ve got integrated marketing strategy and planning tools to support you in transforming your agency to become a thought leader in your market, through an integrated, data-driven approach to your customer touchpoints. Find out more.
Agency B2B digital marketing plan example
Put your agency at the forefront of clients’ minds and become a thought leader in your market with our example digital marketing plan. Simply edit the information to your agency’s goals and KPIs!
Access the Agency B2B digital marketing plan example
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