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The only news that is dominating the news channels and newspapers today is nothing but Coronavirus. People are glued to their mobile phones, computers and television sets trying to get updates and further information on the virus. Actually, it is obvious that people are sitting at the edge of their chairs. This virus has literally crippled the world. The death tolls have hit the sky, people are suffering in all countries. This suffering is not only health wise but also business wise. It has affected mostly all the professional fields, tourism, travel, hospitality, finance, etc. Needless to say, it has also affected digital marketing! How?? Let’s read and find out!
The digital marketing arena has been greatly affected by the Coronavirus outbreak. It has affected not only Asia, but also the neighbouring markets of Japan, South Korea, Hong Kong and Taiwan. The effects have been majorly in the fields of paid search, audience search query, etc.
In keeping with this, the businesses that do not consider Coronavirus to be a major scope for improvement and positivity in their businesses need to carefully check on their daily digital marketing expenditures as broad-match keywords may lead to incremental traffic from the search query. The present scenario, however, could be a good opportunity for advertisers, but the severity of the disease and lack of medical solutions may be the reason for them to keep away from it
In case there are businesses that are not interested in making the most of this opportunity, should consider the following:
Considering that medical solutions for this virus can improve and impact the search demands, the businesses should consider the following:
In fact, recently the search interest for the keyword ‘mask’ has risen dramatically. People are intrigued to know about the uses and availability of masks to protect themselves from this deadly disease
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