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The coronavirus pandemic is an unprecedented global crisis that is significantly impacting every element of our daily lives. In times like these, access to comprehensive information and real-time updates via social media has never been more important. Here at Sprout, we want to equip our customers with the information they need in the moment it matters.
We know that social listening is an incredibly powerful tool for understanding broader conversations around major events and crisis situations. With this in mind, the Sprout team has been hard at work creating a new Featured Topic centered around the coronavirus. This is a new type of Listening Topic that will be available immediately for all Advanced Listening users upon today’s launch (coming soon for Sprout Listeners).
We’re excited to launch this new Featured Topic, as it will benefit our customers in a few important ways:
During times of crisis, it’s important for brands to keep a finger on the pulse of the conversation. Using social listening for the coronavirus will help your team understand what your customers—and the world—are looking for right now, and identify how your brand can contribute in valuable, organic ways. This will enable your team to develop an effective response strategy and connect with your community through uncertain times.
Leverage Featured Topics to navigate the coronavirus crisis
Listening can give your brand the actionable intelligence you need to identify the best approach for your business. Here are a few ways you can leverage the Coronavirus Featured Topic to inform your social strategy:
The insights you gain from Listening can inform your brand’s communications response strategy, help you quickly adapt your content strategy and inspire new ways to connect with your audience during this sensitive time.
For more tips on leveraging Sprout’s tools for crisis management needs, check out this blog post.
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