Need Help? Talk to Our Experts
Facebook is one of the two advertising giants globally, with a significant share of all digital advertising budgets and complete control over social ads. Using Facebook ads, marketers activate their ads on Facebook, Instagram, Messenger, and WhatsApp.
Facebook’s advertising system has become very sophisticated over the past year and now offers advertisers a more comprehensive range of options than ever. This checklist is intended to help experienced advertisers in the Facebook advertising system and set up campaigns while making sure not to omit necessary actions when setting up, managing, and analyzing campaigns.
How can you get the most out of this post? When you set up/run a Facebook campaign, keep this checklist by your side and go through all the sections to ensure that you have not forgotten the essential detail for the campaign’s proper course. Does this list cover all the advertising options on Facebook? No, but it is suitable for most of the common campaigns.
The purpose of this checklist is not only to produce the best campaigns, but to also make sure they are connected to your business goals. If you follow the relevant items for you in this checklist, you will build more successful campaigns over time.
From our experience and tracking issues in the campaigns of other advertisers, keeping track of this list will solve over 90% of the common problems in Facebook campaigns (as of March 2021)
Comments for the checklist:
When building our campaigns, ad sets, and ads on Facebook, we have to develop systematic naming for your marketing activities.
Using the proper naming for your campaigns will allow you to analyze your traffic across different channels and make the work consistent for all the team members.
When we start a Facebook campaign, we need to set clear and measurable goals that will allow us to focus on our business goals and not only on Facebook’s metrics. What, then, are the main goals we can achieve through Facebook advertising?
What do we need to check at the campaign level?
In many cases, Facebook disqualifies ads, campaigns, and even advertising accounts if they do not comply with its advertising policies. It is highly recommended for anyone involved in the field to read all of Facebook’s advertising policies once in a while.
Note the key points from Facebook’s advertising policy and the fact that it applies to both ads and landing pages.
Pay attention that Facebook has a very clear language on specific topics and a very ambiguous language on others. After reading the list here, note that you are simply doing your advertising in good faith.
These are the main points to pay attention to:
There are certain areas where advertising policies need to be examined in-depth. They have additional limitations, and a Facebook representative should be consulted before advertising to get approval for your campaign. Found among these areas are:
For lead ads, some parameters should not be asked of the user. These include:
Please note that this list changes and does not include all Facebook prohibitions. Enforcement on this list varies, and it is recommended to go through the complete list (including the additional information in the relevant sections for you) at https://www.facebook.com/policies/ads/.
Refund Policy|Terms & Condition|Blog|Sitemap