Social Media Marketing and Its Role in Building Brands

Are you a small business owner looking for ways to market your business successfully? Are you also a social media buff and spend most of your time glued to Facebook, LinkedIn, Twitter among others? Well then you have the right mix! You have the best opportunity to market your seemingly slow-moving business on social media and get attention more than ever

“Social Media marketing is about creating content that brings your audience together as a community and inspiring authentic conversations while increasing your brand’s awareness.” – Krystal Wu, Social Media Community Manager, HubSpot

Very rightly said! Indeed, social media is a powerful platform that brings together the audience into one whole community. It is this community that builds brand awareness through conversations, advertisements and effective content. In fact, in today’s world of technology, not using effective social media marketing can be extremely unfavourable for your business

To get the maximum reach for your business, try to create profiles on as many platforms as possible. A Facebook page for instance is an additional gateway to your business profile. Anyone and everyone who are on Facebook would get easy and quick access to your profile, thereby, increasing followers. Apart from Facebook, there are other social media platforms as well, LinkedIn for instance, make use of them all

SOME POINTS TO REMEMBER:

#1. Remember one thing, all social media platforms may not be suitable for your business. There are certain conditions that you must check first before creating a profile. First and foremost, Facebook is beneficial for businesses keeping their Branding objectives in mind. This platform can also be used for generating leads, getting registrations for events, etc. Well, a lot can be achieved, keeping your businesses level and objectives. So are Instagram, YouTube and Twitter. Now, this is something that needs to be figured out and planned well with a workable Social Media Strategy in combination with competition analysis and right content strategy to reach to your Right target audiences. On the other hand, LinkedIn is ideal for B2B companies in combination with the other Social platforms. This is because almost 80% of leads generated by B2B companies come from LinkedIn and with time it is showing an increase. Measure your choices before picking one

So, do consult with suitable social media marketing agencies before you make your first move.

#2. After you create a profile, don’t start blindly uploading content. First identify your marketing goals and objectives. Your social media marketing strategy should include:

Building of brand via spreading awareness, engage and connect with them via logical, emotional, useful and relevant content with customers, lead generation, form fill-ups, registrations, downloading e-books. A lot can be synchronized keeping your business & revenue models

Once you have clearly defined goals to achieve, it will be easier for you to come up with suitable content and campaigns

#3. Post content on a daily basis. Once you create a social media profile, you will have to keep your customers engaged with daily posts or with a schedule of posts making them get used to your brand and its value. Imagine your followers looking at posts that are four weeks old! That is definitely going to affect your brand awareness. To avoid this, keep your profile active by uploading new posts every day

Well what else? Making an impression on social media is that easy! All you need to do is get yourself an effective & strategic social media marketing agency for the best help your business needs or you can do it on your own. Remember there is no end to learning, in my next blog I will give you some tips that you might want to keep in mind while marketing your business on a social media platform