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SEO Trends In 2020: A Comprehensive Guide


Are the SEO trends in 2020 going to be different than the previous years? What to include in SEO this year to get better results? What could be the most important SEO trends this year?

Are these questions occurring in your mind? Well then, this guide will answer all your questions in this blog. Keep reading!

DOMAIN AUTHORITY

Domain authority used to be all about links. However, now things have changed! Today, Google evaluates your site based on EAT. Expertise, Authoritativeness and Trustworthiness. This EAT is actually Domain Authority 2.0.

Here’s how to leverage your site’s EAT


VISUAL SEARCH

Although visual search is still not the most vital element of SEO, it may soon change given to the emerging trends that are planning to set in 2020

Here’s some important facts you need to know about visual search


VIDEOS

Online videos have become increasingly popular over the years. In fact, according to recent research, videos will take up 80% of online traffic by 2021. The demand for video is huge! Making video a part of the digital marketing strategy will be the most intelligent thing to do

So, let’s read how you can add video to your SEO trends this year!


OPTIMIZATION OF VIDEO SEARCH

It seems like voice search will soon become the most happening aspect of digital marketing. In fact, it has already brought about a marked difference in the daily search results. Read the following:


Having read and evaluated these facts, smart and trendy marketers are turning to optimize their voice searches for better results

Read on to see how voice search can be optimized for favorable results


FEATURED SNIPPETS

According to recent study, around 11.52% of all search results have a featured snippet. And definitely featured snippets are getting popular and effective by the day. They have occupied the number 1 position as a digital marketing trend. However, what everybody would want to know: How is content made to appear as a featured snippet?

Here are the steps you could follow to easily link content as featured snippet


CTRS

Organic CTR or Click-Through-Rate is decreasing by the day. In fact, according to recent research, the CTR rate in mobile phoned have dropped by 41.4% since 2015. To combat with this, Google is over loading organic search results with answer boxes, ads, ‘People Also Ask’ sections and more

Let’s see what can be done to rank high in the SERPs through CTR


So, what do think? Hope this guide of SEO trends in 2020 has been helpful for you. All the questions that you had in your mind regarding SEO this year can be easily answered by the implementation of the above-mentioned ideas and trends. Get in touch with local SEO agencies today. All the best for your venture!

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