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Search engines work by first crawling billions of pages using their web crawlers also known as search engine bots or spiders. Now, what does the term crawling mean? A search engine crawler is a program or script that browses the World Wide Web (WWW) in a manner to provide accurate and updated data to the search engines
Now, once the SEO expert publishes the content and the same gets cached. Then the google bots come to survey the content. During the same they keep various parameters in mind, go through it and start indexing the content in the google data base in a structured manner known as the Index. This index, groups all the discovered websites along with relevant key signals that indicate what the URLs consist of. For example, the keywords used in the page, the topic the page covers, the freshness of the page, user experience, etc.
The most important objective of a search engine algorithm is to provide relevant and high-quality search results to its viewers and that to, as quick as possible. So, when a search is performed and a search query is entered, all information and pages that are considered important are identified and the algorithm ranks relevant pages as a set of results. Apart from the search query, search engines also use other relevant data points to provide results. These other data include location, language, prior search history, etc.
Professional SEO agencies optimize web pages to make the most of Google’s search algorithm. Google search algorithm based on its function can be categorised into the following:
However, be ready for newer updates, as the algorithms of Google are constantly upgrading
So, there you are! This is everything that Google does to provide best of results. For entrepreneurs, choosing the right SEO partner in this case will not only give them high ranking but will also make them visible on the Google search engine. More the visibility the better are the chances of getting higher traffic. If you are a business owner, then getting in touch with a leading SEO expert in the city for a perfect ranking website will be the ideal thing to do if you find it intimidating.
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