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SaaS leader Hatchbuck Announces Rebrand to BenchmarkONE


The new brand reinforces the company’s global mission to help businesses everywhere ignite relationships with its customers.  

St. Louis, MO – April 20, 2020 – Hatchbuck, a leading software as a service provider of sales and marketing solutions, today announced its rebranding to BenchmarkONE.

In September of 2019, Benchmark Email and Hatchbuck merged, creating a global customer relationship management (CRM) and email marketing automation technology leader. Both now operate under one innovative brand, Benchmark, bringing together 150 employees serving over 150,000 users in 15 countries and nine languages worldwide. BenchmarkONE will serve as the all-in-one marketing, sales, and CRM solution, while Benchmark Email will continue to serve email marketing users. 

BenchmarkONE helps SMB’s and digital marketing agencies streamline sales and marketing to save time and scale. The all-in-one platform is an easy to use hub for small businesses that need to build better relationships with customers and automate their sales process.

“Not only is BenchmarkONE easy for our team to use, but the interface is a clean, simple design – appealing to everyone. I sit with each team member and give them a quick overview and show them the training guides also available. At our weekly team meetings, we brainstorm different ways to use BenchmarkONE to streamline our sales and marketing process and make our customer and prospect communication better.”

– Terri Goodness, Creative and Managing Director of Goodness Dental

As digital sales and marketing technology usage continues to increase, the addition of the BenchmarkONE CRM will enable Benchmark to better serve its customers and gain share in an ever-growing market. By 2025 the CRM market is projected to reach nearly $82 billion, and the email marketing market is expected to reach $22 billion (Grand View Research).

“With the introduction of BenchmarkONE, our company is better positioned to serve the needs of our customers and fuel growth in the CRM and marketing software space,” says Benchmark CEO Jonathan Herrick. “We are making significant investments into our platform and look forward to releasing a number of exciting updates over the coming months to help our customers thrive.” 

For Hatchbuck customers, access to the new BenchmarkONE platform will be seamless. In addition, existing customers will continue to receive the same functionality and services they have come to rely on, under a new brand with a new look and feel.


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