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How would you feel if your conversion rate grew by 120 percent?
Research from Uberall shows that companies that move their aggregate review rating from 3.5 to 3.7 stars experience a 120 percent growth in conversions. If your review rating increases by 0.1, you can experience a conversion rate boost of 25 percent!
If you’re familiar with reputation management, you understand the impact it can have on your business. If you’re like most business owners, you’re unsure how to build, protect, and use your reputation effectively.
Reputation management solves that problem.
Reputation management consulting gives you an actionable plan showing you how to build, protect, and amplify your reputation.
When most people think of reputation management, consulting isn’t the first thing that comes to mind. Most businesses automatically assume that they have the skills and training they need to manage their company’s reputation on their own.
Many people think it’s just about getting reviews.
Ask your customers to write reviews for you on Yelp or Google Reviews, and your reputation grows automatically. It’s fast, simple, and easy, and to a certain extent, it works.
But it’s also not enough.
This is why you need reputation management consulting. With the right support, you’ll:
These are areas that you’ll need a consultant to help you with.
The consultant you choose can help you get started with the items you need ahead of time. But it’s better if you come into the relationship prepared and ready to work. Here’s a list of the items you’ll want to prepare ahead of time.
Your reputation management consultant will tell you what they need to get started, but it’s always best if you’re prepared ahead of time.
Measuring ROI is one of the biggest hurdles in consulting. Research from Consulting.us points to ROI as a problem. They found that 27 percent of the companies surveyed refused to hire consultants because it’s too hard to measure ROI.
This doesn’t have to become a problem that keeps you from hiring a reputation management consultant. In fact, you already have the information you need to measure the ROI of reputation management. If you’ve done the upfront work of setting goals and KPIs for your campaigns, you already have what you need to measure your ROI.
Work with your consultant to calibrate your goals upfront.
You’ll want to get your consultant’s help with the goals, objectives, and KPIs you’ve set with your team. Your consultant should be able to tell you, at the beginning of your campaigns, whether your goals, objectives, and KPIs are realistic and in line with reality.
If your goals aren’t realistic, your consultant should be able to explain why.
If they are realistic, and both of you come to an agreement with the goals that you’ve set, measuring your ROI is easy. Just refer to the goals you set at the beginning of the relationship, then verify that your consultant has helped you to reach those goals.
It’s a simple and easy way to make sure you’re getting the ROI you need to be profitable.
Choosing the right reputation management consultant doesn’t have to be complicated or difficult. You can approach the vetting process the same way you would for any other consultant or professional. You outline your values, expectations, and requirements ahead of time; then you find the providers that meet your criteria.
Here’s a shortlist of the criteria you can use.
Your reputation management consultant should have a stellar reputation in the industry. There shouldn’t be any questions about their legitimacy or doubts about their integrity. If a consultant has lots of negative reviews, poor feedback, or concerns about their standards, they’re not a good fit for your business.
Look for customer feedback on public sites, forums, or social media. There should be a 5 to 1 ratio of positive to negative feedback about their business. Ideally, you’re looking for a large mix of reviews, positive feedback, and buzz around their business online.
Your consultant should be able to provide you with case studies, testimonials, or references. You’ll want to hear from clients directly. You’re looking for evidence that shows you:
These details provide you with lots of materials you can work with. Some reputation management companies may write case studies where they conceal their client information, ignore those. Ask your consultant to provide you with one or two examples from clients who’ve decided to share their story. This makes it easier to do some basic fact-checking if something doesn’t sound right.
A great consultant will be able to give you a high-level overview of the strategies and tactics they’ll use to improve your reputation. They should lay their plans out in detail, covering important details like:
They should be open and completely transparent with you about your campaign. Anything less than that is a serious red flag. If your consultant is doing anything on your behalf, they must be transparent with you about their work.
You should be able to ask your consultant important questions about your campaign. They should provide you with clear answers to each of your questions and concerns. Here are some questions you may want to ask your consultants ahead of time.
If the consultants you’re considering refuse to answer your questions or they’re evasive, it’s probably a good idea that you choose a different consultant.
Feel free to expand on these criteria and add the details you’re looking for on an as-needed basis.
Reputation management has a huge impact on your business. If you’re looking for a consultant to help you with your campaigns, you probably already know that.
When most people think of reputation management, consulting isn’t the first thing that comes to mind. Many companies aren’t interested in hiring consultants because they don’t know how to measure ROI. It’s common for businesses to assume that they have the skills and training they need to manage their company’s reputation on their own.
Use this guide to find the reputation management consultants you need. Choose your values, expectations, and requirements first; then create a list of consultants who fit that list. The consultants you find will be able to help you meet your goals.
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