New resources for video SEO  |  Google Search Central Blog

Wednesday, March 17, 2021

As global online video consumption continues to grow, Google aims to surface video content from
diverse sources across the web. We want to make it easy for site owners to get their videos
indexed and surfaced on Google.

Today, we’re excited to share two new resources to help you optimize your videos for Google Search
and Discover.

Search Central Lightning Talk

In this new lightning
talk, we discuss how Google indexes videos, highlight features where videos appear on Google,
and share five key tips to optimize your videos for Search and Discover:

Video best practices

In addition to the lightning talk, we also updated our Video
best practices guide to clarify the most important steps you can take to help Google find,
index, and understand your videos. The guide shows you how to:

We’ll continue to update this page over time with our latest recommendations, alongside our
video structured data guide.

We hope you find these resources helpful, and we’d love to hear your questions and feedback. Share
your questions in the Google
Search Central Help Community, connect with @googlesearchc
on Twitter, or file feedback directly on our documentation pages.

Posted by Danielle Marshak, Product Manager