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LinkedIn was launched in 2013 as a professional networking website that connects job seekers with prospective employers. However, less than two decades later, the platform has 722+ million members in more than 200 countries.
What does this mean for you?
Well, it means there are a lot of eyeballs for your business to pass in front of.
On top of that, the platform’s algorithm is currently heavily favoring marketers, and is giving a ton of reach to those who are implementing their LinkedIn marketing strategies correctly.
This article is for business owners who want to use LinkedIn to get an overwhelming amount of engagement on their posts, and get their content going viral.
LinkedIn has always been open about how its algorithm works, and this makes it possible for businesses to plan their marketing strategies around it. Let’s take a look at how it works.
Before you develop a top-notch LinkedIn marketing strategy that works, you will need to get started with the technicalities.
Here are a few easy steps on how to create a LinkedIn account for your business.
1. Go to the LinkedIn Pages section and click on “Create your Page.”
2. Choose the category that fits your business.
3. Fill in your company details. There is a page preview display to see how your page looks as you add content. Choose an appropriate URL for your brand.
4. Upload your company logo and add your tagline. Though this step is optional, we recommend you don’t skip it.
5. Click on “Create Page,” and you are done!
6. Complete your page: Click the pencil icon on your profile under your company name to add more details.
Once you have created your business page, you must optimize it by adding the relevant information mentioned above.
LinkedIn states that a completed profile page gets 30 percent more weekly views. So, if you want to maximize the chances of reaching potential customers, clients, and prospective employees, definitely fill those up.
Now, let’s now take a look at how to create a successful LinkedIn marketing strategy.
The first and most important step of an effective LinkedIn lead generation strategy is to define your goals. The majority of organizations outline the following goals:
LinkedIn ranks their posts based on parameters like personal connections, probability of interactions and the relevancy of interest. Therefore, the end-goal of your content should be to attract and engage your audience.
Below are a few best practices to help you outshine LinkedIn’s algorithm for your business posts:
According to LinkedIn, businesses that post once a month gain followers six times faster than those that don’t. Brands that post weekly witness two times the engagement and the ones that post as frequently as once a day enjoy even more traction.
The time of posting is just as important. According to Hootsuite research:
Live video gets twenty four times more engagement on LinkedIn than pre-recorded video.
You can go live for plenty of reasons: from fireside chats to interviews, webinars, and hosting virtual events, you can conduct them all live and instantly connect with your audience.
A quick tip: before hosting a LinkedIn live, promote it well across all your audience touchpoints.
Using LinkedIn for sales can help you go a long way. Use the platform’s incredible targeting capabilities to promote your brands. And if you are about to launch your first LinkedIn advertising campaign here are some ways you can accomplish that:
You can increase your profile visits (and credibility at the same time) by sharing your content with multiple groups and platforms. However, doing this can be a tedious task.
Instead, add a LinkedIn share button on your blog page or website. Because your targeted audience will push your content through various channels, it works every time. You can also use this trick to boost all your social media accounts.
Your business can benefit a lot from marketing automation. There are several automation tools available like Hootsuite and Buffer that help you share your content more easily and expand your reach.
These tools also help you publish your content for the right audience at the right time, as well as communicate with your audience in a hyper-personalized manner.
LinkedIn provides a bunch of possibilities to connect your brand to the right decision-makers and influencers. It has developed into a powerful marketing tool that can help you build brand awareness and sell your products or services.
So, if you’re not already using LinkedIn, it is high time that you recognize its significance and start designing a powerful marketing strategy for LinkedIn.
Comment below if there are any marketing tactics you use regularly on LinkedIn!
Post By Sumeet Anand (2 Posts)
Sumeet Anand is a B2B Marketing Expert skilled in SEO, Social Media Marketing and Content Marketing. He helps brands and businesses out there generate leads with his top-notch content strategies and is featured on various major media publications across the globe. You can connect with him on Twitter and LinkedIn.
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