Launching a new Publisher Center

Launching A New Publisher Center

Today we are announcing the launch of Publisher Center to help publishers more easily manage their content across news products at Google. Publisher Center merges two existing tools, Google News Producer and Google News Publisher Center, improving their user experience and functionality.

Publisher Center’s new features include a simpler way to manage your publication’s identity, like updating light and dark theme logos. It also provides an easier way for those that own multiple publications to organize and switch between them, particularly with improved permission settings that make it easier to collaborate with colleagues. Additionally, publishers can now point to the URLs for their website’s sections instead of RSS to configure sections in Google News. Content for News will now come directly from the web, just as it does for Search.

Publisher Center launches today in the existing four languages of the previous tools (English, Spanish, French, and German) and will expand to more languages soon. Learn more here.


As a new visitor, you need to create an organization and define your settings.

If you previously had an edition in the former Producer tool or a source in the old Publisher Center, you should see your organization and publication(s) in the new Publisher Center. Read more about the changes on Publisher Center.


Below are the basic features publishers can use to personalize their publication.

  • General: Add basic information about your publication, details about the location of your publications’ headquarters, contact details, and distribution settings.
  • Content: Add content to your publication in the form of feeds, website URLs, or videos. Sections added under “Content” may allow your articles to appear in the Google News app.
  • Verification: Ownership of the content must be verified before your publication can be submitted for approval.
  • Images: Add logos that identify your publication to customize your presence in Google News.
  • Ads: Set up your AdSense/AdExchange account to monetize your feed-based content.
  • Content sales: If you’re submitting content via sections, the “Content sales” tab helps you sell your content by defining pricing models, as well as creating promotions.
  • Advanced: The “Advanced” tab lets you set up testing groups and personalize the articles styles.
  • Review & publish: Review your publication setup, identify issues, and publish it in Google News.


The “Settings” tab can be found in the left panel of the homepage. It includes 3 tabs:

  • User permissions: Manage user access for your organization or the publication(s) you’ve submitted.
  • Account settings: You can create, manage, and delete your accounts.
  • Organizations settings: You can create, delete, and define your organization’s settings.


The below terms allow publishers to understand how the Publisher Center is organized and which content types can be submitted.

  • Entity: An entity is the organization or a publication.
  • Organization: An organization is the entity that hosts your publication(s). An organization can host one or several publications.
  • Publication: Publishers can organize and manage their content by creating Publications.
  • Tip: What was called “Edition” in the former Producer tool or “Source” in the former Publisher Center is now called “Publication”.
  • Publisher account: Publishers can sell content to create, manage, and delete their profile, upload Privacy information, sales tax, and monitor their revenue.
  • Feed: To share your content with Google News, you can create an RSS feed in the “Content” tab of the Publisher Center.
  • Web location: To share content from specific parts of your site, add a web location in the “Content” tab of the Publisher Center.
  • Content label: Add content labels to alert Google News of a part of your site that contains news articles, and if these articles need a specific label, like satire or opinion, applied to them.
    Tip: Submitting Content labels doesn’t guarantee your content will appear in Google News.
  • Labels: Labels are a set of predefined, generally understood terms that describe the content of your news articles. They serve as hints to Google News to help classify and show your content. Lean more about what each of the labels mean.

What not to expect from the Publisher Center

The Google News Publisher Center isn’t an authoring or a content management system (CMS). Your content (text, pictures, videos, audio) is created and managed elsewhere, and then is pulled into or linked from Publisher Center for post-production. Google News Publisher Center is also not a tool for producing online websites optimized for desktop web browsers.

Google automatically considers any content published on the web for inclusion in Google News; there’s no need to “apply.” However, only content that complies with our overall content policies and requirements will be eligible to appear:

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