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The bulk of holiday shopping has yet to hit which means there is still time to market your products before the holiday shopping season officially begins. BrightEdge research has found that shoppers are not only spending more online, they are buying more items when they do. Because of this, including smaller ticket items might be a good idea to encourage consumers to purchase more items from your business per visit. Now could be the best time for sales, discount codes, and email marketing campaigns to encourage consumers to buy as much off of your sites as possible.
We investigated how these shoppers may be changing their behavior. This chart shows a shift starting around March 2020, of users increasing the number of purchases per visit.
Keep in mind that many consumers receive cash or gift cards during the holiday season so there will likely continue to be spending even after the holidays are over. While some stores leverage a semi-annual sale yearly immediately following the holidays, others use digital marketing strategies to increase spending at their businesses.
Our research suggests that consumers are browsing more because they’re stuck at home majority of the time. Because of this, they’re purchases more items and spending more overall but the purchases cost less. Don’t miss out on the opportunity to drive sales without discounting a few products here and there. Happy holiday shopping!
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