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It’s officially 2020 and people are starting to make plans for the year ahead. If you produce any type of event, you can help people discover your events with the event search experience on Google.
Have a concert or hosting a workshop? Event markup allows people to discover your event when they search for “concerts this weekend” or “workshops near me.” People can also discover your event when they search for venues, such as sports stadiums or a local pub. Events may surface in a given venue’s Knowledge Panel to better help people find out what’s happening at that respective location.
We recently launched the event search experience in Germany and Spain, which brings the event search experience on Google to nine countries and regions around the world. For a full list of where the event search experience works, check out the list of available languages and regions.
There are three options to make your events eligible to appear on Google:
If you’ve already implemented event structured data, we recommend that you review your structured data to make sure it meets our guidelines. In particular, you should:
You can check how people are interacting with your event postings with Search Console:
If you have any questions, please visit the Webmaster Central Help Forum.
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