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We all know that PPC campaigns that drive traffic to a website are useless if the landing page is ineffective. That’s why conversion rate optimization (CRO) and a wide selection of CRO platforms exist.
Google Optimize is similar to other CRO platforms such as VWO or Optimizely and serves the same purpose; to facilitate landing page testing in order to increase conversion rate and engagement.
In this post, I’ll solely focus on basic navigation, features, and setting up a test in Google Optimize.
There are three main parts to the UI:
In terms of navigating the UI, that sums it up. Very simple and self-explanatory.
On the main screen, you will click “Create experience”.
At that point, you will be prompted to
For the URL, simply choose a page you want to view in the editor.
Later on, you can adjust the target to be a single page or multiple pages.
The experience options are as follows;
Each selection includes a link to more information and allows you to view examples.
For the sake of this post, we will move forward with a standard A/B test.
After selecting an A/B test, you will proceed to the test “Details” page.
This is where you will:
Next, you will select “Add Variant”. The editor will appear and you will make changes to the page. In order to not triple the size of this post, Google Support does a great walkthrough on set-up in the help center; Create an A/B Test.
That’s the basics of Google Optimize. Here are a few key points to keep in mind that differ from other platforms;
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