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How to get quality backlinks? How to generate organic traffic? How to boost ranking on the top of Google search results?
Have you ever tried infographics for it?
Infographics are the visual representation of text data or ideas in a more interactive form.
Marketers use infographics to increase engagement, share knowledge on a subject, display stat and survey data, raise awareness, representing complicated text content in a more simplified way, and to present the results of researches.
In the last few years, infographics have earned a lot of popularity in social media and SEO. Even bloggers are also using it in content strategy for increasing engagements on their blog posts.
The reason is apparent for why infographics get more engagement than text. As with infographics, you can tell readers concepts more informatively.
Written texts have limitations. They tell readers to imagine a situation. While with infographics, you can make a visual image of content for readers. It eliminates the need to write content asking to visualise something. And readers love to get more information in less reading.
So, you want to get more engagement on your website and improve your SEO?
Then infographics are the best way.
Check out how infographics increases reading comprehension and recall in this research by visme.
To make an engaging infographic, firstly, you should have an idea about your targeted keywords and how your design should be.
For example, if you want to create an infographic on how to increase backlinks, you will need to conduct keyword research and check relevant blogs. Post that, you will need to write content for your infographics before adding design in it.
There are many tools out there that can help in designing an infographic. Here is a list of the most popular of them.
Canva is an easy to use graphic-designing tool. It has a reliable online website as well as an android app to use its service.
It includes thousands of templates & layouts in it. Out of which, it also has free templates and images of high-quality. You can even create a new template from it.
Visual.ly infographic builder allows creating attractive infographics quick and easy. You can also hire a designer from the freelancing websites to create an infographic as per your needs.
You can design interactive infographics with this tool. It allows building infographic presentations with it.
Backlinks are one of the most important and challenging things in SEO. Also, Moz counts it as a significant factor in determining the website’s DA (Domain Authority).
And you know what? You can generate tons of backlinks with infographics in SEO, that too, more easily than any other strategy.
There are three ways you can generate backlinks from infographics.
Guestographic is the best technique to get backlinks with infographics.
It is a four-step, simple, yet most effective technique.
If you are targeting a keyword that has almost null search count, then what will all the hard work mean?
Even if the goal is to get backlinks with infographics to improve SEO, still, you should remember that other factors like referral traffic is also essential.
Means, focusing on rich search volume keywords in the guestographic backlink generation strategy can also help in boosting website referral traffic.
Once you plan-out the targeted keywords, the next step will be to check for the blogs ranking on it. There are many factors that you should remember in the process. Like the blog has good DA (Domain Authority) and less spam score.
The goal is to generate “authority backlinks to improve SEO”, not just to create backlinks.
There exist websites with good DA (Domain Authority) but a high spam score. Getting backlinks from them can create severe negative impacts. So, it is necessary to make sure that you are targeting the right one.
“This is the part where you need to focus the most.”
Let’s say the blog is about “how to generate backlink in SEO.” And the content length in it is 1000 Words. Then you can plan to design an infographic with all the information that the blog has in 1500 words. And with that, you can add additional information related to it that the blog lacks. With this approach, you will end up designing a more informative and engaging infographic than that blog.
Publish the infographic on your website.
Once you publish the infographic, ping the targeted blog owner to tell about it.
If your infographic is engaging and can help them in improving their blog performance, then the reply will probably be in your favour. The blow owner will then link that image on their blog page !!
You can also directly offer them to embed the infographic on their blog.
However you choose to approach, you will end up earning a backlink, the result will be win-win!!
You can also add social media shareable buttons with your infographics on your website. It can help in allowing visitors to share your infographic on social media.
Apart from a social media link, you can add embeddable code of infographics also. It makes adding the infographic on the blog easier for other bloggers, which helps to earn extra backlinks.
This method is as easy as it looks. And also, a bit similar to blog guest posting. But more effective than it.
You may be thinking that why will someone look forward to infographics guest post over text content for their blog?
Well, it’s simple.
With infographics, bloggers can get more engagement on their blog post. Besides that, they can get double the benefit by using infographic content to create a blog.
Similar to Guestographic strategy, this is also a four-stop technique.
There are tons of websites that offer guest posting. You can check out a few from this list here.
Apart from the above list, you can use this trick also; Just search on google “Your niche + write for us”., “Your niche + become a writer”., or “Your niche + become a contributor”.
For example, if you want to search for a blog website that writes blogs on SEO, you can simply google “SEO write for us.”
It always works.
Just remember to check that the website has a good DA (Domain Authority) and low spam score. Also, it gives a do-follow link.
This step is a quite tricky one. You will have to invest a lot of time in it.
In this step, you have to read all their blogs first and find a topic that they hadn’t covered yet.
Moreover, you can do this differently also. Rather than finding a blog, you can research on a blog that the targeted website already has. You just need to make the blogger believe that you can make it more engaging by adding an infographic in it.
It is typical for any strategy, “Planning Things Out.” If your idea is excellent and convincing, then you already have the half victory.
The plan includes targeted keywords, blog title, and a relevant design idea. Also, it must be according to the website’s niche, and not over competing that it can’t even rank.
However, if you plan to ping the blogger about improving the previously published blog, then make sure to mention how adding an infographic can help them.
“Try to make the plan flawless. Use facts that are undeniable and real.”
If you do this part confidently and correctly, then the game is undoubtedly yours.
You just need to make sure that you don’t end up making the message complicated.
For example, if you have researched that one of their blogs is not informative enough. And by adding an infographic, they can make their points clearer. Then you can ping them about it. You can include other ideas also, like how the blog can be even more interesting with an infographic.
Additionally, you can include in the message that they can then add keywords in the alt text of the infographics to improve its SEO. And also, how alt text helps an infographic in SEO to rank better.
Trust me; if your idea and message are genuine and factual. They can’t deny your offer.
The good thing about this technique is that it is the easiest and fastest of all. In this technique, you don’t need to wait for anyone’s response or have any chance of rejection.
It is also a four-step technique, just like above others.
It is a primary step for all the strategies.
You should have an idea of the keyword that you are targeting. Make sure that your targeted keyword has a good number of search volume.
Once you sort out with planning things, you should start working on execution.
You can use tools, mentioned above to design infographics. However, if you want, you can hire a designer for designing an infographic.
There are many infographics submission websites. You can submit your infographic at any of them. Although, there are only a few that give do-follow backlink.
Here is a list of a few infographic submission websites that give do-follow links.
You can simply go to any of the infographic submission websites and submit your infographic. And in the source or website section, you can add your website link.
There are few websites that allow infographics embedding code too. Don’t forget to enable them. They can help you to generate even more backlinks if any reader embeds it on their website.
Also, make sure that the title, description, and tags are relevant and eye-catching.
Yesterday while scrolling on my Instagram feeds, I saw a sponsored post. It was of an SEO course. In the post, the advertisers used infographics. And I was very much engaged with the facts that the advertiser mentioned in it. The way content advertiser has presented in the infographic; it was very much convincing to join.
It was quite an observation of how people nowadays use infographics for advertisements and successfully captures user attention with it. Same way, you can also use infographics for capturing the audience from social media pages. With good engagement on infographics on social media platforms, you can easily redirect significant traffic to your website. It indirectly impacts on SEO too.
Do you know that 66% of consumers unsubscribe from e-mails because they aren’t relevant to their needs? Also, 34% of consumers mark e-mail marketing messages as spam.
Still, many marketers like Neil Patel say that they get their maximum conversion from e-mail marketing.
“The secret is good e-mail marketing is when your emails are engaging.”
With infographics, you can make engaging e-mails. And with more engagement, you can drive traffic to your website, which can furthermore help in getting good conversions too.
With infographics in SEO, you can get many benefits. They help in making content engaging which can improve website traffic. Moreover, they have shown successful results in helping to build backlinks, with the strategies mentioned above.
Although I have covered almost every strategy that can help in generating backlinks from infographics. If you think that I missed any, do mention it in comments.
The article is written by Vibhu Dhariwal, Digital Marketing Strategist & Content Writer at Logicgrape.
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