Need Help? Talk to Our Experts
Google Merchant Center account suspended due to tax issues? Learn how to resolve issues and get your Shopping campaigns back up and running.
Don’t worry! We’ve been there and will talk you through all the steps necessary to get your Shopping ads back up and running as soon as possible.
What’s causing the issue? Google and website are calculating two different tax rates causing the whole account to be suspended.
How will you get notified? Via email and when you check Google Merchant Center.
Impact on account: Shopping ads will decrease significantly and more likely will cease to show at all. When your feed is suspended product data does not flow into Google Ads. Until the account and feed are reapproved, Shopping ads will stay down.
Depending on why Google is calculating its tax rate lower than your website tax rate, there are different solutions to fixing your suspension. We recommend following these steps…
This is the most important step, if you don’t know how the taxes work on your website you won’t be able to troubleshoot issues within Google Merchant Center.
Do your client charge a flat tax rate throughout the United States? Or have you been troubleshooting tax issues, and Google continues to calculate taxes differently from your website? Update the Tax Setting to > “Don’t set up sales tax account level” and follow steps for adding to the feed below. Note: if you don’t charge a flat tax rate, this will calculate tax higher than on your website and will be shown in some areas of Google Shipping.
Google lets you overestimate taxes and will approve your feed if their calculated tax rate is higher than your website tax rate.
💡 Pro Tip: If you don’t charge sales tax, update the sales tax setting to “Don’t charge sales tax for any state.
Now that your feed is back up and running, make sure you’re optimizing your feed to make the most out of your Shopping campaigns. Plus, learn why we recommend making the switch to Smart Shopping and take your Shopping campaigns to the next level.
Check out our other eCommerce blogs for more tips and tricks on how to optimize your eCommerce paid account.
Refund Policy|Terms & Condition|Blog|Sitemap