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This patent is about presenting data with search results and deciding when to show that data in a knowledge panel with those search results.
The Web provides access to a wide variety of resources, such as image files, audio files, video files, and web pages.
A search system may identify resources in response to queries submitted by users and provide information about the resources in a manner that is useful to the users.
The users can then navigate through, e.g., click on, the search results to acquire information of interest to the users.
Users of search systems are often searching for information regarding a specific entity.
For example, users may want to learn about a singer that they just heard on the radio.
Conventionally, the user would submit a search query identifying the singer and select from a list of search results determined to be relevant to the search query.
One innovative aspect of the subject matter described in this patent can be shown in methods that include:
Additional features may include:
Identifying the second set of factual entities, each factual entity of the second set being a factual entity determined to be topical to the obtained search results.
These can include:
Selecting the second set of factual entities based on the partial topicality scores can include, for each factual entity of the third set:
Factual Information about entities may be chosen for a knowledge panel based on:
This Decision may include:
This can include:
These may include:
This Triggering knowledge Panels patent can be found at:
Triggering knowledge panelsInventors: John R. ProvineAssignee: Google LLCUS Patent: 10,922,326Granted: February 16, 2021Filed: March 14, 2013
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for providing knowledge panels with search results.
In one aspect, a method includes receiving a query.
Search results that are responsive to the received query are obtained.
The first set of factual entities referenced by the received query are identified.
A particular factual entity is selected from the first set.
It is determined that a knowledge panel for the particular factual entity is to be provided with the search results based, at least in part, on the content of the knowledge panel and characteristics of the search results.
The knowledge panel can include at least one content item, for the selected factual entity, received from a first resource and at least one content item, for the selected factual entity, received from a second resource different than the first resource.
The knowledge panel is provided.
A search may return one or more knowledge panels in a response to a search query.
A knowledge panel is a user interface element that provides a collection of information or other content related to an entity that is referenced in a search query.
An entity could be a person, place, country, landmark, animal, historical event, organization, business, sports team, sporting event, movie, song, album, game, work of art, or any other entity.
An entity may also be a concept, subject, or topic.
When it appears in a search result, a knowledge panel shows a summary of information for a specific entity.
A knowledge panel for a singer may include:
A knowledge panel for an entity typically will include content that is obtained from multiple disparate sources or multiple different domains. A knowledge panel for a person could include an image from an official website for the person as well as facts from an online encyclopedia not affiliated with the official website for the person.
When a query is received, the search system can determine whether to provide a knowledge panel with search results for the search query. This may be based on whether the query is determined to reference a known entity.
When the system decides whether the query refers to a known entity based on comparing the received query, or terms of the received query, to an entity index that identifies known entities and their aliases.
If there is a match based on the comparison, the received query is determined to refer to the known entity, and the system may provide a knowledge panel for the matching entity.
A query may refer to multiple entities or one or more terms that can be considered an alias of multiple entities. For Instance, the term “phoenix” may refer to a city in Arizona or a mythical bird. For a query that matches, or is otherwise relevant to, multiple known entities, the system can determine whether to show a knowledge panel for one of the matching entities, for example, if one entity is the most likely entity for the query or to provide a knowledge panel that includes content for multiple entities.
If a query includes “Phoenix, Ariz.” or the query was received from a device located in Arizona, the system may determine that the city in Arizona is the most likely entity being referenced by the search query and provide a knowledge panel for the city of Phoenix. If the query includes only “phoenix” the system may provide a knowledge panel that includes content for the city of Phoenix and the mythical bird.
Another example of a knowledge panel that may include content for multiple entities is a disambiguation knowledge panel.
A disambiguation knowledge panel is a knowledge panel that includes content for two or more different known entities and/or user interface elements that enable a searcher to specify which of the known entities is of interest to the user.
A “phoenix” disambiguation knowledge panel could include content items including an artistic rendering of the mythical bird and a map representing Phoenix, Ariz. Each of these content items can be linked to more information about the respective entities and/or include instructions that upon user interaction with one of the content items request a knowledge panel for the entity represented by the content item.
Very often, a disambiguation knowledge panel includes the same or a similar amount of content for each entity referenced by the disambiguation knowledge panel.
A disambiguation knowledge panel may include titles for the entities, a brief description of the entities, and links that request resources with additional information or that initiate searches for each entity. The area of the knowledge panel that is designated for each entity may also be the same or similar in size.
Another type of knowledge panel including content for multiple entities is a dominant entity knowledge panel.
A dominant entity knowledge panel includes content for multiple entities but has a greater amount of content for one or more of the matching entities.
Though more than one entity may match a query, a particular entity may more closely match the query and maybe more topical to results for the query. It could also be more relevant to the query than the other entities.
And Google may show a dominant entity knowledge panel with more content for the particular query, with also less content for each of the other matching entities.
A dominant entity knowledge panel may show a title, image, description, set of facts, links to resources related to the particular entity, and additional content for the particular entity.
That same dominant entity knowledge panel may also show, for each other matching entity, only a title, image, and link to additional content for the entity.
The system may also consider how well an entity matches the query or search results identified for the query to decide which entity to show a knowledge panel for. The system may select an entity closely matching the query and one that is well represented by the search results for the query.
The search system may identify the first set of entities that each matches the query. It may also identify a second set of entities that are considered topical to the search results.
The system may then select between entities that are included in both the first and second sets.This can help to ensure that the selected entity for which to provide a knowledge panel both matches the search query and is also on-topic for the query.
Other Factors may be used to decide whether to show a knowledge panel for a query, such as click-through rates or other performance measures of search results for the received query and/or content available to include in a knowledge panel for an entity referenced by the received query.
The system may think about whether search results for the query have:
A search service may include an apparatus attached to the search system.
The search system can decide whether to provide a knowledge panel for a search query. If it determines a knowledge panel should be shown, the knowledge panel apparatus can generate the knowledge panel and provide the generated knowledge panel.
The knowledge panel apparatus may be provided to the searcher’s device, bypassing the search system.
A knowledge panel is usually shown for queries determined to refer to a particular factual entity, such as a person, place, country, landmark, animal, historical event, organization, business, sports team, sporting event, movie, song, album, game, work of art, or any other entity. A factual entity can also be a concept, subject, or topic.
A knowledge panel for an entity may include content from multiple disparate resources related to the particular entity. A knowledge panel may include factual information relevant to the entity.
A knowledge panel for an actor may include biographical information for the actor, as well as content associated with shows that the actor has appeared in. The knowledge panel may include a summary of information related to the entity.
A knowledge panel for a nation may include:
Each of these units of information may be from different resources than the other discrete units of information.
A knowledge panel can be much larger and consume more area of a search interface than standard search results. The knowledge panel may span the length or height of three or more standard search results to accommodate the content items in the knowledge panel and to draw attention to the knowledge panel.
A knowledge panel may be displayed in a knowledge panel area. That knowledge panel area may be presented with or alongside a search results area that presents search results. The knowledge panel area may consume a larger area than the area consumed by two or more of the search results presented in the search results area.
The knowledge panel apparatus includes or is communicably coupled to one or more data storage units that include:
The content item store may store content items that can be inserted. These can be content items are discrete units of content, such as data files, and can be in the form of text, images, videos, graphics, audio, tables, or other types of content.
The knowledge panel store may store knowledge panels for entities and/or knowledge panel templates that can be populated with content to generate a knowledge panel. In general, a knowledge panel template specifies types of content items to include in the knowledge panel and includes placeholders for content items of the specified type. For example, a knowledge panel template may include placeholders for a title, one or more images, a description, a set of facts, and/or other types of content items.
The entity index can include an index of known entities. For each of those entities, this can include data identifying aliases of the entity (a celebrity may have several nicknames or stage names for which a user may enter as a query for the celebrity.) Each of the nicknames or stage names can be included as aliases for the entity in the entity index.
That entity index can also include an index of content items for each entity. The knowledge panel apparatus may identify content items to include in knowledge panels for each entity and may store the content items in the content item store. The knowledge panel apparatus can also index the content items in the entity index for use in subsequent retrieval of the content items.
Depending on the type of entity that might be identified in an entity found in a query, factual information associated with that entity could be shown. The patent provides examples to make that clearer.
One example shown is for a knowledge patent for a famous actor. That panel may show the Famous Actor being credited with movie appearances and music.
The knowledge panel may include a set of images of movie posters for movies in which a Famous Actor appeared. Those images may be taken from an online movie database and/or include a link to the online movie database.
The knowledge panel could also include a set of images for albums released by a Famous Actor. Those images may be obtained from an online music database or an online music service and include a link to the source of the images. A table may be used to provide information about movies, albums, or songs related to a Famous Actor. The knowledge panel could also include a set of images for related search queries. Those images could each include a link that initiates a search for the subject of the image.
Google may look at Topicality Scores to decide whether to show a knowledge panel If an entity in a query is most likely to be the entity described in the query, there is more reason to show a knowledge panel.
Google may also consider performance measures, such as click-through rates to decide whether to show more information for an identified entity. This would be especially true if the knowledge panel would make it more likely to help a searcher find the information for which the user is searching for.
The apparatus may also consider the click-through rate for a highly ranked identified search result (such as a top-ranked search result, or one of the top ten search results.)
If the click-through rate for a high-ranked search result is relatively high (such as greater than a threshold or at least a threshold amount greater than each of the other search results,.)
A knowledge panel may not be shown if the content item store does not contain sufficient content to populate a knowledge panel for the entity, e.g., fewer than a threshold number of content items, the knowledge panel apparatus may determine that a knowledge panel for the entity will not be provided in response to the search query.
The apparatus determines to show a knowledge panel, at least in part, on the type of content that is available for the entity. So the apparatus may have templates that include placeholders for certain types of content to include in the knowledge panels. If that particular type of content that is specified by the template is not available for the entity, then the apparatus may decide to not provide a knowledge panel for the entity.
If a determination is made to not provide a panel for an entity, then it may show search results without a panel.
If Google can recognize that an entity shows in a query, it can provide more information about that entity that a searcher may not have been aware of including information that fits into a specific query template that may help a searcher understand better what they are looking for.
Google can show disambiguation panels when there is more than one entity that may have appeared in a query, and the possible entities may have been searched for more or less. Google may also decide that one of the entities possibly in the query is much more dominant than another of the entities.
As a searcher, it can be possible to learn more about what you may be searching for by learning from the search results that a search engine might show you. When a search engine decides to show you a knowledge panel you can learn a lot more about the entity in your query. That can make it possible to refine your query or to search for something else than what you may have thought was possibly a helpful query term or phrase. This can be true when the highest-ranking results for a query have low click-through rates, and the KP may show query revisions or suggestions that you can click through to potentially find answers to your query, which would make a KP very useful.
Last Updated 2/18/2021
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