Need Help? Talk to Our Experts
No longer is marketing reliant on assumptions and gut feeling alone. Today, data-driven innovations are how marketers are looking to operate. Data has the potential to be your most valuable marketing resource. With the right information in hand, you can create scalable and repeatable marketing processes. This is the true value of DDI as you can let your campaigns run based on data-driven innovation meaning you can focus on the creative side and optimize effectively.
Essentially, data-driven marketing is the strategy of using customer information for optimal and targeted messaging. The rising quality and quantity of marketing data has seen many companies begin to implement this approach for creative production and automation. Data-driven decision-making is the process of taking answers to questions like who, when, where, what message, and making them a part of your marketing strategy moving forward.
However, in the USA, CCPA, effective January 1, 2020, will have a significant impact on corporate privacy initiatives across all sectors. Considered to be one of the strictest privacy laws in the United States, it provides California residents with the ability to control how businesses process their personal information. Businesses now have to honor requests from residents to access, delete, and opt-out of sharing or selling their information. Additionally, businesses will have to consider a number of CCPA-specific requirements when updating their privacy programs, such as opt-out measures and the need to stop selling consumer data upon request. In light of this, alongside the rise of artificial intelligence and machine learning, data-driven strategies will be shaped by these factors if companies want to stay ahead of the curve.
Alongside factors like GDPR and CCPA, there will be several other examples of data-driven innovation trends in the coming year. Data-driven insights are continually evolving and are able to add value to businesses in ways that were not previously possible.
So let’s take a look at some examples of data innovations where companies built their campaigns around their insights to generate positive results:
A data-driven digital marketing strategy should be a key aspect to your overall digital approach. With the data-driven innovations set to be focal points of more and more strategies in the future, it’s more important than ever that customer data is incorporated into your marketing. When data is used in conjunction with the appropriate technology, it gives you the possibility to build powerful, creative campaigns that connect with your audience on a deeper, more authentic level. By understanding your customers and anticipating their needs, a data-driven strategy can provide marketers with a streamlined way to stay connected with a target audience.
Refund Policy|Terms & Condition|Blog|Sitemap