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Big news for those of us who love both testing and qualitative data!
Hotjar and Google recently announced the ability to add some qualitative data to your Optimize tests.
Hotjar now automatically detects Google Optimize experiments on your site. As a result, Hotjar session recordings allow you to easily filter your recordings by Optimize Test Variant.
Important Note: To use this integration, you need a Hotjar Business account.
Use this new integration to uncover the truth behind how users interact with your experiments.
While Optimize lets you set KPIs for an A/B test, recordings unlock a whole new avenue of insights. A few questions to ask yourself when viewing your recordings:
What do you think about the new integration? Let us know in the comments below!
Want to keep exploring Google Optimize testing? Check out these resources:
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