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Before you get started using Google Surveys, make sure you take a moment to review the following resources:
In this post, we’ll walk through early stages of planning out your research study using Google Surveys guidelines and later, analyzing your survey results. Let’s do it!
Defining goals is an often-overlooked initial step in planning your survey. To get valuable data with insights that you can take action on, you first need to define exactly what you’re looking to get out of running the survey, why, and from whom. Ask yourself these three questions to get started:
Defining your goals may also involve seeing what other information is out there. Doing preliminary research into the question you’re trying to answer could save you time and money. It can also give you ideas for what’s missing from the current data and what specifically you’d like to answer.
Now that you’ve defined your goals and selected which type of survey you want to run, take careful steps to target your audience(s).
Google Surveys allows you to target users based on a variety of attributes including: Age Range, Gender, Language, Device Type (Android Only vs All Devices) and Location (Region).
These targeting options differ depending on the type of survey that you choose to run. You should know, based on your defined goals, what’s important to you in an audience:
The price per completed response for the survey is the cost to have one user answer all questions in the survey. The price per completed response varies based on your survey targeting, number of questions, and whether or not you include screening questions. Review pricing.
If your survey includes screening questions, the price per completed response is custom. Google determines this price based on a short audience test.
Prices for surveys with screening questions start at a minimum of $3.00 per completed response and vary based on length of survey (10 question maximum), target audience, and incidence rate (minimum of 5%).
Surveys 360 customers receive a monthly invoice for ongoing research study development. This is in contract to the free version of Google Surveys where you pay on a price per completed response basis. More on this later!
Since pricing varies based on the number of questions you ask, carefully select the right survey type to match your budget and data needs.
Remember to keep your objectives in mind when estimating the cost of the survey. Screening questions may or may not be critical to achieving your client’s survey objectives. If these are critical components to your research, note this automatically raises your total cost of running the survey.
To craft the perfect questions, ensure you do the following:
Having good survey design for your research helps to enhance data quality and a better user experience. Here are two excellent resources that introduce things to keep in mind when creating surveys for conducting quantitative research in Google Surveys:
Note that your survey can be rejected by Google if it does not adhere to the following requirements:
All surveys have to be reviewed for adherence to Google’s program policies before going live. If the survey needs any edits, you’ll receive an email with instructions. English surveys are reviewed within 1 hour and non-English surveys within 24 hours after submission.
Google Surveys aggregates and analyzes responses from users and presents the results in a simple online interface. You can view these results online or export them to a spreadsheet.
Surveys 360 is available as part of the Google Marketing Platform. To invest in Surveys 360, contact a Google Analytics 360 Certified Partner (like Seer!)
The premium version of Google Surveys includes monthly invoicing for ongoing survey development, building remarketing audiences from survey respondents to push to Google Ads, zip-code level targeting – among other capabilities.
See below for a full comparison:
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