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If you are working at an eCommerce industry, you must be knowing what Google Shopping Ads are! They are the best way to get conversions directly from the Search Engine Result Pages (SERPs). These ads are placed at the top of SERPs, which eventually attract shoppers to the products and services you offer. It is hence, important to be specific when running Google Shopping Ad management
Read the blog below to get started!
According to Google, shopping Ads are those that display detailed information of the specific product that you sell. They study your feed, site, and bids to understand the search queries usually triggered by the ads
Shopping ads can appear along with text ads this is because Google prefers to give shoppers full access to a variety of products that match their search. This helps them search for the best fit for their product even before viewing the ad
Setting up a promising shopping campaign can be a real task! This is because setting up a shopping campaign is way different from creating a Google search campaign that completely depends on keyword building
However, there are ways in which you could successfully create a shopping ad campaign
The best tool to help you through creating a shopping campaign is the Google Ads tool
Google Merchant Center is another place most of the campaign gets done. It is a channel that allows one to upload product-related details through something called a product data feed, this can further be used in Google’s product advertising channel
A product data feed contains all the information about the products to be sold that are usually submitted through the Merchant Center
The two common formats that are usually used for uploading data feed are text (.txt) and XML (.xml)
Some important fields of product data feed are:
These details are further matched by Google as per search queries to make sure that the most relevant products are displayed
After the Google Merchant Center account is set up, you need to approve a link request between the Merchant Center account and Google Ads. This is done to allow product data to flow from the Merchant Center to the Google Ads
So, by now I hope you’ve got all the necessary details you need to know to relate to shopping ads. Try out this feature for your business and see the wonders it can do for a successful outcome. All the best!
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