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On May 1, 2020, Google announced that you now have the ability to add Google Maps to Data Studio reports. They’ve taken the familiar maps interface and made it available to let viewers see your data in a whole new geographic dimension.
With this new feature you can access a more user friendly map visual, and have access to more features such as Bubble Color, as well as Bubble Size (which aren’t available in Data Studio’s standard Geo Map visual, which only lets you plot a single dimension).
New Google Maps Data Visual:
Old Geo Map Data Visual:
Before you hop into creating one of these, first we want to break down some of the core limitations of this new feature (for the full list, click here) so you can make an informed decision as to how relevant this will be for your use case.
To add Google Maps to Data Studio, you’ll need a data source with one or more geographic dimensions. Examples of these types of dimensions from Google Analytics include Country, City, Region, Metro Area, etc. You can add a Google Map to any existing report where it’s relevant, or create a new report from scratch.
Here’s how you can use this feature:
This feature is relevant in any instance where you want an interactive visual for location based data.
Here are some thought starters:
You can take a simple approach and plot one of your key metrics by location. You can look at global KPI’s or hone in on just the US by using a Country filter. Check out this blog post for more examples.
The new Google Maps features can help you take your geo analysis to the next level. You can do what I’ve done below and plot a core metric such as sessions within the US to take a look at where majority of your traffic is coming from and use the bubble size to visualize this easily, but you can then also plot conversion rate as the bubble color. This does two things:
Want to learn more about Data Studio? Refer to our blog posts below:
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