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Did you know that 80% of your local audience might be missing you every month? 4 out of every 5 consumers use local searches before purchasing, so if you’re not optimized for local SEO, that’s a lot of potential customers to miss! Google’s “local pack” (aka “maps listings” or “3-pack”) is at the heart of local SEO and a key part of your plumber digital marketing.
So, how do you get your plumbing business to rank at the top of Google’s local pack? Let’s dive in.
Google’s local pack is a list of three (or more, if an ad is present) plumbing companies located in close physical proximity to the person searching.
If you’ve ever searched Google for keywords like “plumber near me,” chances are you’ve seen the local pack before:
The results you see here for plumbing businesses in Google’s local pack and are the results of plumber SEO and local SEO campaigns working in tandem.
Don’t be intimidated by the names of some of these factors. We’re going to unpack them for you. Here are some of the straightforward ones, like proximity:
Google wants to give its users results from local businesses…meaning as close to the user as possible. The closer your plumbing company’s office is to Google users, the higher your chances of ranking in Google’s local pack.
These are a little less obvious ranking factors, too, and we’ll come back to them later:
These unique factors all relate to the three primary local pack ranking factors, as stated by Google.
The first step to getting your plumbing business to the top of Google’s local pack is to claim and optimize your Google My Business profile.
Without it, you’ve severely limited your chances of getting your plumbing business listed in the local pack.
If you’ve already claimed and verified your Google My Business page, then it’s time to optimize your listing.
*Your Google My Business reviews will also populate across your Local Services ads profile. Click the link to learn more about Local Services ads for plumbers.
Not all plumber websites are optimized for local SEO. Here are things you need to do if you want to move to the top of Google’s local pack:
If you’ve optimized your website and Google My Business profile, you’ve done really well. But there are still a few more items to cover before you’ve done everything possible to rank your plumbing business in Google’s local pack.
Remember that one of the factors referred to as “Primary Data Sources?” These are places on the web that potential customers go to look for businesses like yours. Apart from Google My Business, these include sites like:
Being consistently cited in these primary data sources helps your ranking in the local pack. Within these listings, there will often be a “company description.” This is one of the best places to add a brief business description packed with SEO value, like plumbing keywords and any promotions you’re currently running.
It’s easy to see how important it is for your plumbing business to be at the top of Google’s local pack. If you simply imitate what a potential customer does, by doing a search for “plumbers near me,” and you see your competitors come up instead of you, you understand the power of ranking as high as possible.
If you struggle to get your plumbing business to rank in Google’s local pack, or simply don’t generate enough leads to keep your team and trucks on the road, Blue Corona can help.
Blue Corona is a full-service digital marketing company that specializes in growing plumbers’ businesses. Since we first opened our doors, our award-winning home services marketing team has helped hundreds of plumbers across the United States increase leads and sales and differentiate their brands online.
Contact us online or give us a call to learn more about our local SEO services for plumbers and to get a free marketing consultation today!
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