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Google is constantly adding, removing, and testing new search result features to connect businesses with local buyers. One of their most successful programs of late: Local Services ads for plumbers.
Local Services represents one more evolution of the dominant advertising channel that to this day makes the majority of Google’s revenue: paid advertising. They also represent a vital and key part of plumber digital marketing.
Unlike Google Ads, a plumber pay per click advertising strategy, Local Services is a pay per lead platform, not pay per click (PPC), and as such, it’s a separate platform from Google Ads. Google owns both platforms.
You’ve probably already seen these ads yourself. They look like this:
When investing in PPC, you’re paying Google to send traffic to your website.
When investing in Local Services ads, you’re paying Google for verified leads.
Local Services directs those potential customers to call your business without ever leaving the search engine results page. They never go to your website and instead see key snippets of information that will inform their buying decision. These snippets can include, but are not limited to your:
We don’t Google Ads and Local Services as an “either/or” option when it comes to your marketing strategy, but rather as complementary and different tools in your toolbox, like SEO for plumbers, that you can use to reach different audiences.
Keep reading to learn more about how plumbers across the U.S. are increasing leads and sales via Local Services ads, or, watch the webinar below for more details:
Whenever a homeowner searches for plumbing services in your area, the first thing they’re going to see in Google’s results are Local Services ads.
Local Services ads feature your very own business profile, complete with your company name, aggregate review rating, phone number, and hours of operation.
Once a user selects your company’s Local Services profile, they’re taken to a page that has key information that Google knows consumers need to make a decision:
As we noted above, this should not be the only type of advertising that plumbers do for their businesses, but it is a relatively new and already successful tool that plumbers are using to gain market share.
Again, you are not paying simply for exposure. You are paying per lead, and those leads are affordable as well, ranging from $9 to $35 per lead.
While results can vary, we’ve seen some Blue Corona clients do as well as 24:1 return from their Local Services ad budget! That’s like handing someone $1 and having them hand you back $24. Even results that were half as good as that would be something worth exploring!
The leads themselves are verified. If it turns out that the lead is from a pre-existing client or was some accidental call, you can notify Google and get your money back.
You’ll get that good-looking Google Guaranteed badge next to your business and garner customer trust from the get-go.
You’ll also be included in organic search results for voice searches on Google devices, like Google Home, Android smartphones, etc. when you invest in Local Services ads for plumbers.
Okay, you’ve heard the what and the how of Local Services Ads for plumbers, how do you sign up?
Still have more questions? Don’t worry, we took the time to put together an entire webinar about Local Services ads which you can watch on-demand here.
Contact us online to learn more about Local Services ads for plumbers and be sure to ask us about our Local Services ads management services!
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