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Email Marketing: A Comprehensive Guide


Email marketing is another element of digital marketing in which you communicate with leads and customers via emails. Popular email-based marketing communications include newsletters, promotional campaigns and event showcases. In fact, incidentally, email marketing has a higher ROI than many other marketing channels (like social media)

The most important part of email marketing that makes it so popular is the fact that it gives you an opportunity to get in touch with the audience directly

WHY IS EMAIL MARKETING A GREAT OPTION?

According to statistics, around 86% of marketers consider email marketing extremely important, hence the high ROI

Besides, this, email marketing tips work great because:

  1. Email Helps You with Distribution: This is a great opportunity! The moment a new subscriber signs up to your list, you have direct access to that person’s inbox. That’s simply not the case with Facebook, Twitter, Instagram or any other social media platform
  2. Send Marketing Messages Via Email: People usually go on social media to connect with their friends, not to watch ads. In fact, 45% of consumers complain that social media ads are annoying. Also, these consumers would like to get marketing messages, however, in their inboxes. For example, according to one study, 86% of consumers prefer getting email marketing messages compared to Facebook ads, TV commercials and display ads
  3. Email Gives Good Conversion: Since email has a better reach than social messaging, it also increases sales. In fact, emails convert 40 times more leads into customers than Facebook or Twitter


GET STARTED WITH EMAIL MARKETING

STEP 1: Start with an email marketing strategy. Do a thorough research and figure out how email marketing can fit into your digital marketing strategies

STEP 2: Get an email marketing software. Use this software to send emails to your subscribers in the list

STEP 3: Build your own email list. Look for more subscribers from your phone book, reports, webinars, etc., and create a list of your own

STEP 4: Start up an autoresponder. Set up the autoresponder to automatically send content to new subscribers

STEP 5: Keep a track and keep improving and updating your email marketing strategies. Improve your email marketing based on open rates, CTRs, conversions, feedback, etc

BUILDING YOUR EMAIL LIST


Content upgrades are also important for email list building. A single content upgrade is capable of boosting conversion to a higher level. To do this, first log on to Google Analytics and track down a blog that has got a lot of traffic. Next, figure out what changes or upgrades would a reader reading that particular article want. Thereafter, feature the content upgrade in your blog post. This upgrade can be added at the top or bottom of the page or in both the places

EMAIL CAMPAIGN TEMPLATES


Do a proper research before introducing email marketing strategies in your company. Hope this blog has given you a clear insight into what you need to do about email marketing. For further email marketing tips, contact us!

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