COVID-19 | Marketing Resources During COVID-19 (Coronavirus)

Navigating COVID-19: Business & Marketing Resources

COVID-19 (Coronavirus) and a volatile economy have forced local businesses to rethink their approach to digital marketing and business operations. This page was created to serve as a dedicated resource for business owners and marketing representatives to learn more about the ever-changing marketplace and how to prepare, adapt, and make smart business decisions. There is no precedent for how to conduct business during a global pandemic, but we’ve done our best to compile resources to help you steer your business through troubled waters and come out the other side as winners. We will update this page regularly with new articles, market trends, insights from our clients, and important digital marketing industry updates impacting local businesses as a result of COVID-19.

Have questions or concerns? If you are a current Blue Corona client, please connect as soon as possible with your account manager for more information. If you are not a client but are interested in learning how our team can help you maximize your search engine real estate and generate more leads now, contact our team here.

Thank you, stay safe, and let’s get through this together.

Customizable Marketing Resources (Free Downloads)

email marketing templates – Change in Hours of Operation

Use our free, customizable email marketing templates below to communicate to your customers how your team is addressing COVID-19.

Email Marketing templates – Shelter In Place Notifications

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Email Marketing Templates – General Letter

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Email Marketing Templates – Service Promotion

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social media Post Templates

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Articles

Google Announces $340 Million In Google Ads Credits for SMBs (via Google) – On Friday, March 27, 2020, Google announced a $340 million commitment to support small- and medium-sized businesses (SMBs). SMBs with active Google Ads accounts over the past year will be eligible to receive a portion of the $340 million total funds available and can be used at any point until the end of 2020 across Google’s advertising platforms, according to Google. Read more.

When Facing Uncertain Times, You Need A Proven Process – This blog provides a detailed breakdown of Blue Corona’s proven process; the same proven process we’ve used to help more than 1,000 local businesses increase sales, optimize their marketing investments, and differentiate their brands online. Read more.

Google My Business Temporarily Removes Features Due to COVID-19 (via Search Engine Journal) – On Friday, March 20, 2020 Google announced the temporary removal of some review functionality in Google My Business. Google My Business will not be publishing any new reviews, review replies, or new Q&A until further notice. Read more.

COVID-19 Resources

The President’s COVID-19 Guidelines for America (via WhiteHouse.gov) – This link details the President’s 15 days to slow the spread of COVID-19. Read more.

How to Protect Yourself from COVID-19 (via CDC) – This link includes resources from the Centers for Disease Control and Prevention (CDC) about how to protect yourself against COVID-19. Read more.

What To Do If You Are Sick (via CDC) – This link includes resources from the CDC about what steps to take if are sick or think you contracted COVID-19. Read more.