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Brainlabs acquires CRO agency User Conversion



It’s a great week for Brainlabs!!

We’re thrilled to announce that we’ve acquired the brilliant conversion rate optimization agency User Conversion, who bring with them a wealth of digital expertise to support advertisers with optimizing digital performance.

User Conversion is a leading CRO agency founded in 2015 and based in Manchester, with a  roster of clients including the likes of Boots and BrewDog. They have seen tremendous growth in recent years and have quickly climbed the UK’s CRO-agency ranks thanks to their testing-led approach and world-class products.

With the leadership of David Mannheim, Mark Leach and Ryan Jordan, the User Conversion team will become the specialist CRO branch of Brainlabs and service the significant demand for optimization capabilities for clients globally across the business.

Our Global CEO Daniel Gilbert said: “User Conversion are clearly the best thing to come out of Manchester since Oasis and Coronation Street. I’m buzzing to bring the team on board and get started on our supersonic future together.

David Mannheim, Founder of User Conversion, added: “The stars aligned for this one. The team at Brainlabs understand and are widely enthusiastic about culture, client value and even experimentation. Their logo is a conical flask for goodness sake. It really is a match made in marketing heaven. Couldn’t think of a more suited partnership to fuel our next chapter.”



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