This tube map is a great way to summarise online marketing options to non-digital specialists or to check your digital media knowledge for skills gaps
Here’s a visual representation of online media options we wish we had thought of! It’s from our friends over at agency Hallam Internet and needs no further explanation.
You can get a higher resolution version of the visual from Hallam Internet.
I originally shared this infographic back in 2013 and since then a lot has happened as digital platforms have developed. I’m prompted to update it since Susan Hallam has been in touch with the latest version and she says there have been two in between.
These are the main changes I spotted:
This is a little unfair since there are already a lot of tube lines and stops and I think Susan and the team have done a great job. It’s good to have the ‘Strategy’ line amongst all the tactics. My only quibble is that this doesn’t include the classic Segmentation, Targeting, Positioning and marketing mix.
The CRM line is replaced by Selling – it makes sense. It could be more on managing profile and customer data quality and privacy and conversational marketing.
Partner marketing, co-marketing, affiliate and influencer marketing could be included too… That would take a Tokyo style tube map.