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B2B marketing has changed drastically over the past five years and in order to succeed in 2020, you need to go digital. Not only has the B2B buyer changed—millennials now comprise half of all B2B buyers—but so has the B2B buying process. When researching new products and services, today’s B2B buyer makes an average of 12 searches online and looks for the same digital experience they encounter during the B2C sales cycle. It’s no longer rigidly defined who your buyer actually is—the modern B2B marketing funnel has gotten longer, and while 64% of C-suite executives have final signoff, 81% of non-C-suiters also have a say in purchase decisions.
What that means is you need to provide an online experience that not only captures the attention of all those involved in the B2B buying process, but also nudges them along the sales funnel and into your CRM system. Take a look at the following B2B statistics and inbound marketing stats—the insights should help drive your 2020 B2B marketing strategy.
Looking for help with your B2B marketing strategy? Check out our complete B2B Digital Marketing Strategy Guide »
Learn how we increased B2B leads by over 300% with inbound marketing »
Navigating the changing B2B digital marketing landscape isn’t easy, especially if digital isn’t in your background. When it comes to things like content marketing, marketing automation, social media, and lead generation, it’s best to leave the hard work to the professionals. Everyone at Blue Corona KNOWS B2B marketing like the back of their hand—we’re a B2B company and we have complete confidence in our marketing strategies and methods. I’d love to share that expertise with you, so give us a shout and I’ll have my people call your people.
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