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75+ B2B Marketing Statistics to Know in 2020


B2B marketing has changed drastically over the past five years and in order to succeed in 2020, you need to go digital. Not only has the B2B buyer changed—millennials now comprise half of all B2B buyers—but so has the B2B buying process. When researching new products and services, today’s B2B buyer makes an average of 12 searches online and looks for the same digital experience they encounter during the B2C sales cycle. It’s no longer rigidly defined who your buyer actually is—the modern B2B marketing funnel has gotten longer, and while 64% of C-suite executives have final signoff, 81% of non-C-suiters also have a say in purchase decisions.

What that means is you need to provide an online experience that not only captures the attention of all those involved in the B2B buying process, but also nudges them along the sales funnel and into your CRM system. Take a look at the following B2B statistics and inbound marketing stats—the insights should help drive your 2020 B2B marketing strategy.

Looking for help with your B2B marketing strategy? Check out our complete B2B Digital Marketing Strategy Guide »

Below Are Top B2B Digital Marketing Statistics from 2018, 2019, and 2020 that Will Help Drive Your 2020 Marketing Strategy

General B2B Digital Marketing Statistics

b2b marketing statistics 2018 and 2017 - millennial b2b buyers make up half of all of them

Mobile Marketing Statistics

b2b digital marketing statistics - mobile marketing

B2B Website Design Statistics

b2b marketing stat 2018: website design

B2B Email Marketing Statistics

b2b marketing automation statistics 2019

B2B Ecommerce Statistics

B2B Lead Generation Statistics

Learn how we increased B2B leads by over 300% with inbound marketing »

B2B SEO Statistics

B2B SEO statistic: 71% of commercial buyers start with general google searches

B2B Blogging and Content Marketing Statistics

image of a b2b content marketing statistic 2019

b2b content marketing statistic about types of B2B contentb2b digital marketing statistic about b2b marketing technologies in 2020

image of a b2b lead generation statistics 2018, 2019, and 2020

B2B Video Marketing Statistics

b2b social media statistic 2019 about social video for B2B

B2B Social Media Statistics

B2B Marketing Analytics and Measurement

b2b marketing statistic about tracking and analytics

What B2B Buyers Want More Of

Love These B2B Marketing Statistics for 2020? Looking for B2B Digital Marketing in 2020? Trust the Experts at Blue Corona!

Navigating the changing B2B digital marketing landscape isn’t easy, especially if digital isn’t in your background. When it comes to things like content marketing, marketing automation, social media, and lead generation, it’s best to leave the hard work to the professionals. Everyone at Blue Corona KNOWS B2B marketing like the back of their hand—we’re a B2B company and we have complete confidence in our marketing strategies and methods. I’d love to share that expertise with you, so give us a shout and I’ll have my people call your people.

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