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Do you want to create an email newsletter for your WordPress site? Creating an email list is one of the best things you can do to grow your business.
An email newsletter allows your website visitors to subscribe, so they can receive email updates from you about your blog, new sale promotions, etc.
In this article, we will share some of the best WordPress newsletter plugins that you can use to easily build and grow your email list.
An email newsletter lets you keep in touch with your site’s visitors. Email marketing is a crucial and effective way to make money from your website.
Some website owners think that they need to get to a certain stage with their site before starting a newsletter. But we believe it’s important to start building your email list right away.
Although we’re using the term newsletter, you don’t necessarily need to send out regular news. You might create a short email course for new subscribers to help them get to know you better. You could also use your newsletter list to offer special discounts on your products and services.
If you want more ideas of what you could include in your newsletter, check out our step by step guide on how to create an email newsletter the right way.
When it comes to WordPress newsletter plugins, there are three different types. First type of newsletter plugins are associated with email marketing services which offer the most comprehensive set of features.
Second type are simple newsletter plugins that let you draft emails inside WordPress, but they rely on third-party SMTP services to help you reliably send emails to your subscribers.
Lastly, the third type of WordPress newsletter plugins are designed to help you get more email subscribers and grow your email list. These plugins integrate with all popular email marketing services and other newsletter plugins.
With that said, let’s take a look at the top WordPress newsletter plugins that you can use to build and grow your email list.
Constant Contact is a service that you can use to build an email list and send out emails. We believe it’s the best email marketing service for small businesses.
Due to the popularity of Constant Contact, leading WordPress form plugins like WPForms, offer built-in integration for Constant Contact, so you can quickly build newsletter subscriber forms.
Constant Contact integration is also available in WPForms free version.
This lets you easily build your email list from your WordPress site while relying on a powerful email deliverability platform of Constant Contact to send emails.
The plugin to integrate Constant Contact with WordPress (WPForms Lite) is 100% free.
But you’ll need to use their email marketing service. Constant Contact has a 60-day free trial (no credit-card required). After that their pricing starts as low as $20/month.
WPBeginner users can use our Constant Contact coupon code to get an additional 20% off.
OptinMonster is a popular marketing and popup plugin for WordPress. It lets you create personalized newsletter opt-in forms, so you can grow your email list and convert more abandoning visitors into subscribers.
OptinMonster works with all major email marketing services and popular WordPress newsletter plugins.
OptinMonster premium plugin costs $9/month (billed annually). You can upgrade to unlock the powerful features like geolocation, gamified opt-in forms, and more.
Sendinblue is another email marketing service that we highly recommend. It’s easy to use and has a free plan, as well as a simple plugin that you can add to WordPress.
Along with email marketing, you can also use Sendinblue to send emails through your website. In fact, it’s our top recommendation for the best SMTP email service provider with high email deliverability.
Sendinblue has a completely free plan that you can use for up to 300 emails/day. If you want more, their paid plans start at $25/month. That gives you 40,000 emails each month and no daily sending limits.
MailPoet is a newsletter plugin for WordPress that also works with your WooCommerce online store.
With the standard version of MailPoet, you’ll also need an account with a third-party email service provider such as Constant Contact.
However, you can choose to sign up for MailPoet’s “Premium + Sending” service, which takes care of sending your emails too. This is free for up to 1,000 subscribers.
MailPoet is completely free. If you want to use their “Premium + Sending” service, it’s free for up to 1,000 subscribers. After that, it costs from $13/month (billed annually).
Bloom is a plugin from Elegant Themes, the Divi theme creators. Like OptinMonster, it lets you create sign up forms to encourage people to join your email list. These can appear after a certain interval or you can simply add them in specific locations.
Bloom is part of the full Elegant Themes package, which also includes their popular drag and drop WordPress theme, Divi.
Newsletter is a free WordPress plugin that you can use to send as many newsletters as you want. The premium version integrates with other plugins like WooCommerce and WPForms and offers extra features.
The basic version of Newsletter is free, regardless of how many emails you send. If you want the pro extensions and priority support, it costs $65/year.
When it comes to WordPress newsletter plugins, you almost always want to use a proper email marketing platform that offers full email delivery services like Constant Contact, Sendinblue, Drip, etc.
The challenge is that most of these platforms lack powerful signup form features, and that’s where WordPress newsletter plugins like OptinMonster and too some extent form builder plugins like WPForms can help.
These plugins let you connect your WordPress site with powerful email marketing services, so you get the best of both worlds.
Most professionals and power users DO NOT use a newsletter plugin inside WordPress to manage their email list because they don’t want the hassle of using an SMTP plugin and connecting it with an email delivery service.
Your email list is too important and valuable, and its best practice to let the expert email marketing companies handle that part for your business. Even at WPBeginner and our software businesses, we use third-party email marketing companies even though we have all the technical know-how.
We hope this article helped you learn about the best WordPress newsletter plugins for creating and building your email list. You might also enjoy our tried and tested ways to grow your email list faster, and our list of the must have WordPress plugins for all business sites.
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