50+ PPC Statistics to Know in 2020

Pay per click advertising is one of the best marketing investments you can make in 2020 and beyond. Not only are both Bing and Google Ads PPC ads a relatively cheap cost per click compared to other marketing avenues, but they also target people where and when they most likely to need your product.

Before you get started on your Google PPC (or Bing PPC) campaign, you should familiarize yourself with the statistics that make it worth it. These PPC statistics should help you get a good measurement of what to expect and which types of pay per click ads will work best for high conversion rates.

Below you’ll see PPC stats that support:

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Why Choose Pay Per Click (PPC) Ads in 2020?

Why choose PPC ads? Because you’re reaching the people you want to reach where and when you what to reach them. Display ads can be shown on specific websites that relate to your business, and search ads appear at the top of the search engine results. These Microsoft Ads and Google Ads statistics should clear up any other questions about display ads:

ppc statistic about remarketing with Google ads

Search Ad Statistics

Google search ads (and Bing search ads) target people at the moment they’re searching for your product or service. They appear at the top (or bottom) of the search engine results page, and if you can secure the top spot you’re pretty much golden.

image of a google adwords statistic, or a google ads statistic 2019

image of an seo vs ppc statistic 2019

Mobile Advertising Statistics

Google Local Services Ads Statistics

google local services ads results for garage door repair services

PPC Display Ad Statistics

Display ads are perfect for brand awareness and getting your product top-of-mind. You do have to be careful, however, as display ads aren’t always well-received by consumers. You also need to make sure you pick the right PPC keywords in order to get PPC traffic to your website—traffic that turns into leads.

pay per click advertising facts: PPC advertising companies adblock usage

ppc advertising stats and trends 2018

PPC and Local Search Statistics

Local search is the present and future of pay per click advertising. Local “near me” searches are gaining popularity, and if you have a local business, you’re going to want to heavily invest in local search and paid ads marketing.

PPC Industry Benchmark Stats

An important factor to consider before you start out on your PPC adventure is that different industries have different benchmarks. You need to know your specific industry’s benchmarks, or else you’re setting yourself up for failure. We came across this AMAZING infographic from Wordstream, and it pretty much sums up any industry benchmarks for PPC.

google adwords average cost per click by industry

What Makes People Click and Convert? PPC Statistics You Should Know

Bing and Google Ads Pay Per Click Advertising with Blue Corona

Yes, Bing and Google Ads (AdWords) PPC ads can be simple, but they can also be incredibly complex. We highly recommend you brush up on our blog posts about PPC, and then give us a shout for PPC campaign management from one of the top PPC advertising companies out there.

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