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If April showers bring May flowers, then now is the time for your small business to bloom. But how do you get your business to stand out to customers and apart from competitors? By incorporating creativity, core values, and causes into your content. And the good news is, every month of the year affords unique opportunities for these three Cs. And this sunny month of May is especially jam-packed. We’ve got National Small Business Week, Women’s Health Week, Mother’s Day, Memorial Day Bike to Work (or Wherever) Day, Star Wars Day, and so much more.
In this post, we’re going to arm you with everything you need to produce great content this month. This includes:
Read on for 50+ ways to express your brand voice, engage with your audience, and show customers your creative side this May.
We’ve got loads of ideas for you for May—for Facebook and Instagram posts, blog posts, events, promotions, and more. We’ve organized them by themes and holidays, but you can find industry-specific ideas within each theme.
First and foremost, National Small Business Week happens annually every first week of May. The event was postponed until September and turned into a virtual celebration in 2020 due to COVID-19, but it’s back on in 2021 starting May 2.
Dedicated to raising awareness about small businesses and celebrating the hard-working owners behind them, this week will be packed with ample marketing opportunities. Here are some ways to make the best of National Small Business Week:
Use the Kentucky Derby in your May marketing efforts. Get creative with derby fashion or horse-themed decorations, promotions, contests, and events. For example,
In the spirit of Cinco de Mayo, there are many ways to infuse a Mexican-American spirit into your marketing. For example:
May 2nd is Teacher Appreciation Day—a perfect time for preschools to market themselves to new parents in anticipation of the new school year.
Mother’s Day is prime time for any business, not just the flower shops, salons, and spas (although it is advantageous!).
Here are some ways to show your patriotism and love for the good ol’ USA through your business marketing on Memorial Day.
Take advantage of the warmer weather and provide information and helpful tips to your customers in accordance with your business.
Speaking of spring cleaning, why not do a little of your own by going through your website, ad campaigns, social media profiles, and listings to make sure information is up to date, photos are relevant to the season, and links are working properly. You may want to refresh some of the evergreen content from last year that performed well around this time.
April showers bring May flowers. If you own a flower shop, May marketing is your time to shine! (If you don’t, there are still opportunities!).
May is the start of wedding season and a perfect time to market your business to new people who are in town. Unless, of course, you’re hosting a virtual wedding this year due to the pandemic. Here are some wedding-based marketing ideas for both live and virtual weddings.
Star Wars Day simply can’t be ignored with its rising popularity. Run a webinar or live stream on this day to help add some creativity to your copy.
Or, organize a live or virtual Star Wars trivia night or contest. The prize could be discounts on future purchases or even a small cash prize for the winning team to share.
Perhaps a surprise to most, Bike to Work Day is kind of a big deal in most major cities. Many metro areas have websites to register for the day and to organize large bike-riding groups. Look for information regarding your local Bike to Work Day activities and post useful information for your followers.
Or during COVID times, there may also be a Bike to Wherever Day in your community:
Geek Pride Day offers you the opportunity to geek out over anything you think is the bee’s knees (a technical geek term). Geek out over a topic in your industry that you’re passionate about, or ask your employees about what they geek out on. Or, ask your social media followers questions related to the day.
Not only is it important to support worthy causes, but statistically, people are more apt to do business with companies that share their values. This restaurant got a repost from an ALS-focused organization to help drive customers to their fundraiser:
You could also post infographics that educate the public:
For Public Service Recognition Week, post a thank you to the men and women who make our lives better by devoting their days to public service professions. Public service employees range from police officers to county clerks to city bus drivers. Say thank you!
As a part of Public Service Recognition Week, we have Peace Officer’s Memorial Day on May 15. In addition to our troops and veterans, no one deserves our adulation more than those who serve and protect our cities. Take a moment to give a big thank you to your town’s protectors and even offer up specials specifically for Peace Officers.
During Women’s Health Week, get creative about how you show appreciation for your female consumers and think of fun ways to engage them with your shop and on Instagram.
This influencer partnered with integrative health providers to share women’s health educational content and resources:
This fitness center took their spin class outdoors to shake things up a bit. This is a great idea, especially during the pandemic. If lugging out equipment isn’t an option, go for a yoga class, dance class, or boot camp. This is also a great way to show potential customers how awesome your classes are.
Whatever you decide to do to promote your business in May, be sure to recap your events, promotions, and festivities in your next email newsletter or blog post so that those who missed out will want to join in the fun next year. Also, be sure to send follow-up emails to any new leads for your business. And during your campaigns, post real-time photos and user-generated content to encourage more participation.
We provided over 50 ideas in this post, so let’s finish off with the holidays, awareness causes, and themes we covered:
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