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Did you know that 4 out of 5 consumers use local searches before purchasing? That means if you’re not optimized for local SEO, that’s 80% of your local audience missing you every single month. That means that local SEO is a pretty important part of your plumber digital marketing strategy.
Before giving away our five local SEO tips for plumbers, let’s revisit the question: What is local SEO?
Local SEO for plumbers is similar to traditional SEO, but with a geographic component. SEO for plumbers is more powerful when localized because there’s less competition, which makes it easier for you to rank on page one of Google, Bing, and other search engine results pages.
Through traditional SEO, plumbing companies attempt to rank for short tail (or very generic) keywords like:
Local SEO connects your plumbing company with neighboring homeowners and prospective customers showing local intent in their online searches, like the examples below:
Notice the focus on physical location in the keywords above, displaying local intent?
Your goal in local SEO is to show up in Google’s local pack (also known as “maps listings”).
The local pack means you’re highlighted in both desktop and mobile searches at the very top of organic results, where customers are most likely to click:
There are many different factors that affect how a plumber’s website will show up in local searches, including:
There are some basic and straightforward steps you can take to make sure you are maxing out your local SEO reach. Below we’ve compiled five tips for you to optimize your local SEO campaign:
To optimize your local SEO campaign, start with what’s under your control: Your website.
You want to ensure that your business name, address, phone number (NAP), and website, are consistent across the top-ranked online directories. Why might there be inconsistencies?
Well, the most obvious answer is that a customer might end up calling the wrong phone number or company. Beyond that:
First: Establish a standardized NAP format for your business name, phone number, and address.
Second: Scour the web for all mentions of your company across online directories. You can use automated tools to make the process more efficient, like Yext or Moz Local.
Of course, your digital marketing agency or partner should be executing these strategies for you. If they’re not, you have an issue to address with them.
Whether you know it or not, people have been writing reviews of your business on different review sites, regardless if you’ve claimed your own profile or not.
Using a tool like Yext or Moz Local (mentioned above), you can quickly identify what online directory listings have been claimed and which still need some additional attention.
Claiming your directory listings means you’re now a verified company on each platform and sends positive local SEO ranking signals to search engines.
This is an ongoing process, but a necessary one that ensures your business isn’t living off reviews from years ago. Social proof includes:
Now, it’s important to know the rules here:
Remember to “stay within the lines” here or your local SEO results are at risk of being punished. A smart and automated way to deal with this is to send a link to a review page (like your Google My Business profile) as part of your standard post-service follow-up. Make it easy!
Having a blog means that you are creating new, fresh content, and search engines love fresh content. Here are some ways to help your blog score well in local SEO results:
We realize that it might be overwhelming to see all of these tips, but you don’t have to act on all of them by tomorrow. Start with one and then add another, then another, and so on.
Feeling overwhelmed or not sure where to begin?
Contact us online or give us a call to learn more about how Blue Corona’s local SEO services for plumbers can help you connect with more customers and grow your business!
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