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YouTube isn’t just the go-to destination for video content; it’s also the second most visited site after Google.
Though you may think 15 years is a long enough time to see this kind of success, the platform was already seeing rapid growth just one year after its launch in 2005. By July 2006, it was accounting for 60% of all online video views.
So whether you need an instructional video on how to do something or you want to watch something entertaining to pass the time, YouTube is where it’s at. With the platform being so popular and engaging, you can’t afford to exclude it from your marketing mix.
That’s why it’s crucial to know and understand YouTube statistics, especially YouTube video statistics, user demographics and usage data. Check out these 40 useful YouTube stats to power your marketing strategy for 2020:
Understanding the YouTube statistics on demographics and usage will give you a better understanding of the platform’s potential to reach your target audience. Find out just how big of an impact YouTube can have on people’s online activity:
An overview of the top YouTube channel stats and YouTuber stats will help you understand which channels and content creators have the most power on the platform. Use this data to fuel your influencer marketing and partnership strategies for 2020:
While YouTube stats on demographics and usage are useful, the stats that marketers need the most are specific to marketing and advertising. Check out these key YouTube statistics on marketing and advertising:
Although a lot of the YouTube stats above focus on general user demographics and usage, that shouldn’t dissuade B2B marketers from utilizing the platform. YouTube can be a powerful platform for attracting and engaging a B2B audience as well, if you use the right strategies. Take a look at these B2B YouTube stats to fuel your marketing efforts for 2020:
These key YouTube stats and facts prove just how impactful the platform can be for both B2B and B2C marketers. Although it’s ideal for reaching a younger audience, YouTube is also powerful enough to engage consumers across all age groups.
Consider adding YouTube Live to your 2020 strategy because people are expecting to see live videos from brands. And if you’re going to run paid ads on the platform, you might want to go for Google Preferred and TrueView ads to get the best return on your ad spend.
Which of these YouTube stats stand out the most to you and why? Let us know in the comments. And don’t forget to follow Sprout on Twitter to get the latest updates on social media marketing trends.
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