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When setting or reexamining your social media marketing strategy, statistics are one of the first things that marketers look at. They’re often used to benchmark your own performance within your industry or to research a new network.
The year 2020 was a significant one in social media. The pandemic pushed more people to spend time online and find more ways to engage with each other. Social media engagement and best times to post were adjusted to the new normal of work-from-home schedules.
In combination with the most recent social media demographic statistics, marketers can use the below as a guide for setting expectations and strategies.
It’s no secret that social media continues to grow in popularity. We spend a lot of time on social media because it helps us keep track of friends, family and brands. Creating a social media marketing strategy is a must for reaching the audiences doing just that
The oldest of all the social media networks, Facebook saw a lot of change in 2020. New features like live broadcasting from a Page, Creator Studio updates and the integration of Messenger into the Page Inbox made having an effective Facebook marketing strategy still important to brands.
Instagram introduced many new features in 2020. To help brands sell better and consumers shop easier, Shops was introduced along with shopping tags on Live videos. Reels was added to the suite of Instagram videos, furthering the network’s desire to work closely with creators.
Similar to Facebook, Twitter introduced new features for fact checking in direct response to the US presidential election and conversation control to help create more valuable and positive discussions. News from around the world dominated on the platform, moving at a breakneck speed.
A network for social bookmarking and idea saving, Pinterest helped house-bound Pinners focus in on their newest projects in 2020. The company released a report on their 2021 predictions based on the trends they saw in the year.
The world’s largest professional networking site, LinkedIn is all about connections and business influencers. LinkedIn marketing for brands helps in recruitment efforts and customer acquisition.
It’s tough to stand out from the crowd as a brand. Having a social media advertising strategy in your pocket helps you control your expectations and ad spend.
Consumer behavior changed significantly in 2020 and social media marketers need to adjust their expectations in response to these new statistics. The Sprout Social Index reported that 50% of consumers increased their social media usage in the last six months.
Social media marketing would be nothing without the people who run them. Social marketers juggle strategy and challenges in the face of an ever-changing landscape.
Being familiar with the most current social media marketing statistics can help brands in reviewing their strategy and setting new goals. Are your engagement rates drastically different from the median and are you keeping up with your own industry? These statistics operate as a benchmark but it’s always a good idea to research even further for more specific data about your own brand’s performance.
As people are more online than ever, brands are learning that using a customer marketing playbook with social listening can only help them understand consumers more and identify trends as they arise.
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