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When it comes to web traffic, the more, the merrier.
Part of your job as a marketer is to come up with new and inventive ways to drive more eyes to your site. This has a couple of big benefits for any business, including ramping up brand awareness and sales as well as growing your email subscriber list.
The connection between web traffic and overall email marketing success is a big one, with the more visitors that you can bring to your site equaling more opportunities to sign them up for your emails and make stronger, more impactful connections.
We have lots of advice on how to capture contacts once they make it onto your site, but how do you get them there in the first place? Keep reading for 35 creative ways that you can increase website traffic, then get to work tracking visitor behavior so that you can put website forms in optimal spots.
Before we get into the specifics of how to increase website traffic, let’s go over how to figure out where you already stand.
The first thing to be aware of is that there are three basic types of web traffic:
There’s also email traffic, which is web traffic that comes from links in your email marketing outreach.
All of these types of traffic are important, though you may not rely on all of them equally. For example, some brands may devote a huge chunk of their marketing budget to paid traffic, while others prefer to focus more on organic and in-house opportunities like blog posts and emails.
There’s no wrong or right way to prioritize where your traffic comes from (it’s all about what works for your specific brand, budget, and objectives). There are, however, some best practices for tracking it.
Probably the best — and most popular — web tracking tool is Google Analytics. Not only does Google Analytics give you a snapshot of how many visitors are coming to your page and what they’re doing once they get there, it also makes it a cinch to see where that traffic is coming from.
There are other web traffic tracking tools out there as well, including both free and paid platforms. These include SimilarWeb, Bitly, and Open Web Analytics.
Digging into your data around web traffic is essential, both for knowing where you stand and for knowing what strategies are working out the best for your brand. With that in mind, let’s look at what those strategies might be, with unique ways to increase web traffic and bring more visitors to your page and more subscribers to your email contact list.
More traffic is always a good thing. Check out this list of traffic-boosting tips and find some new ideas for helping make your site the place to be.
Marc Schenker from The Glorious Company, a copywriting and content marketing agency, uses a guest-posting campaign to get valuable backlinks back to his site. Marc uses anchor text that corresponds to keywords his agency wants to rank for, such as “copywriting agency” or “content marketing agency.”
Using keywords effectively will help the content you place on these sites rank higher in search results, which increases the likelihood that searchers will click on the content, read it, and click the links leading back to your site.
But don’t stop there. Do what Marko Maric from Clockify, a time-tracking software, does and tie this approach in with your SEO strategy. They read every customer review and tailor their content strategy to target the specific problems and use cases their customers are talking about.
By focusing on customer issues and needs, they’re able to ensure the content they create capitalizes on the right keywords and is informative and helpful to their audience.
Pick and choose a few things to try off this list, then tweak as you go based on what’s working. Then as your traffic grows, you can take targeted steps to turn that traffic into email growth — a win-win on all fronts!
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