Building a data-driven marketing culture Learn from Sprout Social’s own Marketing Analytics Manager how to build a data-minded culture.
Reach a higher state of marketing with data Focus on what matters most so you can let go of what doesn’t.
Why brands need a social media monitoring strategy Time to start looking beyond your brand mentions and enacting a more effective social media monitoring strategy.
How to use social listening tools for business-wide success Learn what aspects of your business can benefit most from social listening tools.
When it comes to trends, brands must favor relevance over reach Instead of creating what you think your audience wants, focus on giving them what they actually want.
6 steps to create an org-wide social listening strategy Build a listening strategy that positions you as a competitive, in-touch, holistic and data-driven business.
Building a successful go-to-market strategy with social media Download this guide to learn where and how social media fits into your GTM strategy throughout three phases: research, roll-out and results.
From reporting to analysis: How storytelling with data helps secure executive buy-in Learn how to translate raw data and numbers into a captivating story.