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Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in!
Creating content hubs is crucial to SEO rankings and becoming a thought leader in your space. Relevant content that interlinks to each other provides proof points that your website is a source of credible information that pertains to specific consumer questions. A good way to start a content hub is by generating an overarching topic that can stem out to subtopics that answer specific questions your consumer may have.
Before jumping into your keyword research, a good first step to get your site ranking is to brainstorm what topics you will be discussing
Now you brainstormed what topics you want to cover – now it’s time to connect those topics to answer consumer questions.
A good place to hop in here is by looking up your potential topics that your consumer base is asking. Look into People Also Ask questions or common topics that your target audience is searching to see what consumers want to answer about your product.
Relevant, informative information takes the cake in Google’s eyes and ultimately will provide your target audience with authentic, useful information.
Based on the topics and information you will be offering on your site – you can then begin to prioritize top keywords you want to target.
So you have your refined list of keywords, now what?
A quick place to start is to identify pages where the keywords are relevant. After identifying pages on your domain that already exist, start plugging in your target keywords into your headers and metadata (keeping keyword relevancy as your north star).
At this point, we should have carefully added your keywords to the on-page copy and metadata. The next step is to anchor those keywords to other relevant content on your domain.
This ties back to relevancy and user experience. Adding interlinking to other relevant pages that also point back to your keyword topics is key to enhancing the browsing experience while also providing more weight to your newly added keywords.
Much like keyword stuffing, too much of a good thing can be a bad thing so place interlinks only where relevant.
Up next – alt text optimizations!
Did you know you can even optimize your images to improve keyword rank?
If you didn’t, here’s a full step by step alt text image guide to help you accomplish this & have your images targetting key terms. Alt text on images is just another way Google establishes rank so adding keywords I just another way to signal to Google what the page is about and why it’s important.
When creating a URL structure, it always important to:
In today’s age, users are constantly using their smart devices to access information at all hours. To further increase your site’s rankings, it is imperative to optimize your site for mobile usage.
By testing your site using Google’s Mobile-Friendly tool, you will be able to see areas to improve & where your site is fulfilling mobile requirements.
Hazah! You’ve successfully added your target keywords to your copy, images, and metadata – what can you do to further prove your domain is a thought leader in Google’s eyes?
💡 Share on social!💡
Engaging with target audiences on social media platforms can also signal to Google that your information is a solid resource due to its popularity and sharing on the respective platforms. Excellent places to start would be LinkedIn, Instagram and Facebook to get your relevant information out to your target audience.
You might be wondering, what does E-A-T stand for?
E-A-T is one of the top three factors for content quality according to Google which stands for Expertise, Authoritativeness, & Trustworthiness.
In order to gain SEO ranking, Google prefers to see that the content displayed reveals a high level of expertise in your industry. You can establish ‘expertise’ by providing useful, accurate information regarding topics pertaining to your domain’s industry.
Authoritativeness can be shown through customer reviews, testimonials, and credentials. For example, a way this could be achieved would be by inserting customer reviews onto product pages. This would signal to Google that you are a credible source backed by social proof points.
Your target audience should feel safe on your site. This is two-fold in the fact that trustworthiness applies to both your physical site as well as the information you are providing to consumers. Studies have revealed that Google ranks secure domains at a much higher rate with a majority of page 1 results having SSL certificates.
Overall, providing relevant, accurate information to your consumer audience is the key to increasing organic ranking within the SERPs. By curating content that is specific to your target audience, you will able to gain organic rank and answer consumer questions with ease.
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