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Harmony Home Medical

Harmony Home Medical

Digital Marketing Case Study

About Harmoney Home

Harmoney Home Medical specializes with Renting out Media equipments like Manual wheelchairs | Power Wheels | Mobility Scooters | Hospitals Beds | Patient Lifts | COVID-19 Virus Supplies along with their Repairs. Harmoney Home also helps with Customized, bespoke equipments

They also help with providing¬† Used Medical Equipments” in good working shape & Order. This enables patients, hospitals, NGOs to care for their patients with cost effectiveness

Besides their online presence, they have their Showrooms present for people to walk in to experience the quality & get their products customized

What were they looking for!

Being present in industry for a long time, they were looking for improving their Brand Presence & Recall with increase in Footfall to their Showrooms. As an online Medical Equipment Rental company they were looking for increasing their Relevant Traffic to their website with increase in sales & online order values

Wanting to establish a business eco-system which comprises of loyal customer base across online & online presence, leveraging all the relevant digital channels to achieve their business goals

Problem Statement

(a) Business

  1. Improve brand awareness
  2. Brand Recall by Target Audience
  3. Compete with existing & new market players
  4. Revenue increment

 

(b) Digital

  1. Increase online brand visibility – using organic & paid
  2. Increase in online orders from relevant in-market audience
  3. Keyword Ranking for higher traffic inflow
  4. Increase showroom foot fall

Solution

1st phase

  1. Confirming Business & Digital objectives to align our plans
  2. Website Auditing to identify any existing coding issues that could effect the marketing initiatives
  3. Understanding Market to strategize accordingly
  4. Channel Audits to understand everything is setup properly including Conversion tracking, Remarketing, Pixels etc
  5. Competition Analysis to understand our Go To Market Strategy
  6. Analyzing Target Audience to connect the Right way

Results

To be shared soon

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