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Grassroot Education

Grassroot Education

Digital Marketing Case Study

About Grassroot Education

Grassroot Education is a premium Institution with Head Quartered in Dunlop, Kolkata that focuses on providing the best, quality education at a very affordable cost preparing students from all walks of life for the State Government Examinations like West Bengal Civil Services (WBCS) for Group A, Group B, Group C, Group D, Staff Selection Commission Combined Graduate Level Examination (SSC-CGL), School Service Commission (SSC), West Bengal Sub Inspector Examination, ICDS, Bank Selection and IBPS, State Bank Of India (SBI) – PO Exams among others

Established in the year 2017, it has crafted a name for itself in the Local Market with its quality & potent teachers and faculties. With their experience they know exactly what is needed in terms of new developments that will help students be prepared for the best performance on the D-Day

One of the best WBCS coaching centers & institutes for govt. exams in Kolkata along with SSC coaching classes scheduled the perfect way allowing students and candidates interested to appear for various Bank Coaching courses like IBPS exams and SBI PO coaching be ready on every subject to take the exam successfully

 

What they want

Providing quality and affordable educational services helping students prepare best for their WBCS Government exams, SBI PO coaching, WB Police SI Exam and others with success and laurels associated with their brand for over 3 years, they plan to take it to the next level leveraging Digital Marketing combined with customized Business Strategy for them that works and yield results helping them establish their Brand Name, Brand Value & Brand Recall with increase in number of new registrations boosting their revenue

Above business objectives can be achieved having a premium website that portrays all the services and courses laid out for their students to take advantage of an easy to find information panel. Helping students and their parents to be confident of education quality, courses and mock tests offered by Grassroot Education for their winners

Digital Marketing Strategy was also incorporated and adhered to as the preferred marketing tool to take the next steps forward with Digital Strategy Consultants (DSC) expert digital marketing consultation combined with business strategies and steps to overcome challenges shared at every step

Problem Statement

 

(a) Digital

  1. Availability of preferred domain was limited. Through research was done to find the best ones, keeping the brand value intact
  2. Existing website was not up to the mark. It was therefore had to be revamped, giving it a modern & premium look & feel
  3. Other existing digital assets like Facebook Business Page & Facebook Business Manager was hacked and taken over by ex-individuals without the business owners’ know-how
  4. Integrated Digital Marketing initiatives were to be strategically planned out looking at the Heavy Weight Market competitors who have been existing in the market for over a decade establishing their Brand Value & Brand Recall
  5. New registration of candidates to the courses
  6. Marketing Budget constraint
  7. Digital Branding is needed

 

(b) Business

  1. Digital Marketing efforts were on hold causing immense business loss
  2. Time is of essence; and with the season around the corner, it was becoming really challenging to reach out to the target audiences as now the competitors had also started with their marketing campaigns
  3. New registrations had started and target audience continued to join the competitors
  4. From Business & Digital Marketing perspective, Grassroot Education was far behind their initially planned digital marketing schedules & achieving business goals

 

Solution

 

1st Phase:

  1. Grassroot Education Facebook Business Page & Facebook Business Manager access was retrieved in discussion with Facebook following their guidelines
  2. Had to fight the ex-individuals on various occasions, platforms directly & indirectly to convince Facebook of the Business Ownership & Facebook Assets Ownership following up with them continuously
  3. Won Legal battles establishing proper & clear business ownership rights of the digital assets

 

2nd Phase:

  1. Social Media Marketing for Education route taken up to reach out to our target audiences for new registrations for the season
  2. Branding initiatives initiated, helping convert better in terms of new registrations/ Inquiry Calls etc in a very small-time frame

 

“We continue servicing our client with various Tactical Marketing initiatives helping them grow”

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