8 Tricks to Come Up With Unique Blog Ideas—Fast!

We’ve all been there. You have slots on your blog calendar to fill, but all your keyword research feels meh and all the titles on your to-do list feel uninspired. And if it’s boring you, it’ll bore your readers. You need some inspiration, sure, but more importantly, you need some unique blog ideas—fast. In this […]

How to Write a Successful Pillar Blog Post

There are millions of blog posts posted every day, and it is tough to stand out from the crowd. This fact is the most formidable challenge facing bloggers today. Readers are exposed and distracted by mediocre writing that fails to impress them. If you do not actively distance yourself from this writing, you know that […]

7 Ways Healthcare Content Marketing Can Be Effective in 2021

Healthcare content marketing has some catching up to do as we step into 2021. With more people working from home and using search engines to answer queries about everything from trivia to aches and pains, healthcare sites are in high demand. To earn patients’ trust, practitioners need to create accessible and credible content for their […]

Creative Newsletter Names: 75+ Ideas and Real Examples to Inspire You

Choosing a creative newsletter name can feel like a bit of high-pressure situation. It needs to stand out while staying on brand. It needs to grab attention without being too dominant, and ideally, it needs to appeal to the human senses of your potential readers, such as their sense of curiosity, their need for predictability, their affinity […]

5 Things You Need to Know About Content Updates to Drive Conversions

Around 72% of marketers claim that content has helped increase engagement. But how important is it to update content? It’s critical if you consider Vox Media’s republishing experiment. They changed the headlines, added new information, new ideas and rewrote sections. The result? 500,000 page views. Based on your goal, you can be strategic about the […]

4 Powerful Visual Marketing Tools To Enchant Your Audience and Boost ROI

As we all know, there has been a technology shift over the last ten years as a direct response to how audiences consume information. People prefer to use small, portable mobile devices as they are often on the move and want access to the Internet from wherever they are on whatever they are carrying. As a result, small businesses in every industry […]

Which Content Marketing KPIs Should You Track? [Infographic]

Struggling to measure the performance of your content marketing campaigns? You are not the only one. Many marketers face the same issue. After all, tracking content marketing KPIs (key performance indicators) can be tricky. That’s because while content is a driver of business growth, content KPIs aren’t indirectly linked to your revenue. And also because […]

7 Content Marketing Trends to Watch in 2021

It’s that time of year again. Starbucks releases holiday drinks. Crockpots make their way back onto countertops. Last year’s gloves suddenly appear at the bottom of your coat pockets. And content marketers get out their calendars to start brainstorming and prepping for next year. So we asked a number of industry experts what content marketing […]

How to Implement Accessibility and Inclusivity in Advertising (+Why It Matters)

Even with all of the ad targeting and technology we have, advertising still often misses the mark for accessibility and inclusivity. Certain demographics are often misrepresented (or not represented at all), and some ads can’t even be enjoyed by the audiences that were intended to see them. It’s for this reason that from the start of your […]

How to Get Started with Automated Email Marketing: Tips, Tools, and Examples

I have a confession. I *very* strongly dislike the phrase, “she wears a lot of hats.” It’s overused, like “these are unprecedented times” or “move fast and break things.” But if you’ve been the sole marketing person (or the sole everything person) at a company, the phrase probably fits. And if the phrases (and hats) fit, […]

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