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Some home improvement companies, like expensive kitchen remodelers, rely on radio and television ads, referrals from past clients, and more traditional advertising methods like door hangers to generate leads. When it comes to plumber marketing, the internet is where customers spend the majority of their time, so promoting your business needs to happen online.
Plumbers now have access to a variety of digital advertising channels to connect with local customers on the internet, like:
Below, we’ve outlined promotional ideas for plumbers to increase their online visibility and start generating more leads.
Have questions at the end? Give us a call or contact us online to learn more about how Blue Corona can help promote your plumbing business on the web. Our team specializes in providing the home service industry’s best digital marketing services and works with plumbers across the United States.
Remember that in order to be successful in any plumber marketing strategy, you need to begin with the end in mind. Your goal is to get more customers and build a better digital presence. Start with the DNA of your brand:
Once you’ve articulated your brand and company more clearly, you can think about your customer.
Your typical customer isn’t just everyone who needs plumbing in your service area.
Using the exercise above in tandem with your existing customer data from your CRM (e.g. – ServiceTitan, FieldEdge, or 3C Connect), get a clear picture of what your current typical customer looks like: Average age, neighborhood, customer lifetime value, etc.
Armed with this knowledge, you can then start to put together a strategy of how to reach them with your promotions:
Again, if you know what your ultimate goals are, the plumber marketing strategy starts to fall into place to match.
You want to be easy to find and easy to reach for anyone who is looking for you on the internet.
Most homeowners aren’t going to start their search by googling the name of your business. They might type in “plumbers near me” or “plumbers (city name).”
So, where do you need to be found so that you show up when they search?
Your website is the first stop many leads will come to before calling you or sending you an email. It needs to shine.
Homeowners may accept that plumbers use tried and true methods in their trade, but they don’t want to see a website from the 1990s that they don’t know how to navigate.
Here are some things you need to keep in mind to make sure your website encourages your leads to hire you and not your competitors.
Blogging has been and continues to be one of the best ways to get organic traffic. Google favors fresh, quality, long-form content, so consistently posting articles about common plumbing issues, FAQs, and step-by-step “how-to” posts could generate hundreds of more organic visitors to your website each month.
Email marketing for plumbers is yet another way to get in front of new and existing customers. You can even repurpose some of your blog content to power your newsletter and combine your expertise with coupons and service discounts to increase leads.
Many people don’t realize that YouTube is fundamentally a search engine, and the second largest in the world (after Google) at that. It’s free to upload as much content as you would like and educational “how-to” videos will build your authority and direct people to your website.
We’ve mentioned this already, but you need to remember that the happiest and angriest customers don’t need to be reminded to leave reviews, but the vast majority of customers do. Don’t be content with a high star rating, either. Ask them to share a few sentences as to why they are satisfied with your service and why they would recommend your plumbing company to other customers.
Marketing your plumbing business is not a one-and-done activity. It’s an ongoing process that needs your full attention and engagement.
If that’s not something you have time for, or prefer to leave it to those of us who handle plumber marketing strategies full time, contact us online!
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