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All sales begin with leads, and plumbers are always on the lookout for ways to add to the pipeline of leads that turn into sales. One of those ways can be through a number of different pay per lead services for plumbers, like:
While these services can sometimes offer some short term help, they ultimately aren’t a key part of the quality lead generation machine of a plumbing business.
In this blog, we take a close look at pay per lead services and what dive into the pros and cons of each.
Have questions at the end? Blue Corona specializes in plumber marketing. So give us a call or contact us online to learn more about how we can help you increase leads and sales while reducing your marketing costs.
A pay per lead service is pretty close to what it sounds like. There are millions of directories and sites on the internet that target specific industries or specific geographic areas. These directories aren’t just there to provide a public service, they are ways of collecting data that can be sold to an audience. If you want access to these audiences, you are going to have to pay to be listed in those directories, which can then be one way to generate leads.
There are also companies that specialize in pay per lead services. Instead of charging you for a listing, as some of the big directories do, they will give you a free listing with a tracked phone number and web form in order to figure out how many leads they sent your way. You are then charged per lead.
This is a big industry with lots of competition, so we’ve decided to focus on the four biggest pay per lead services plumbers use.
HomeAdvisor is the 800-pound gorilla in the home improvement directory space. The service is free for homeowners, but plumbers who want to be listed have to pay an annual fee to advertise and pay for every lead generated by HomeAdvisor.
Thumbtack takes the opposite approach from HomeAdvisor in that instead of homeowners doing the searching, they simply post a project and plumbers can then examine those projects and contact the homeowners if they’re interested.
In May 2017 it was announced that Angie’s List had been acquired by its largest competitor at the time, HomeAdvisor. “If you can’t beat ‘em, buy ‘em.” You could describe Angie’s List pay per lead service as “free to join, but pay to play.” If you do decide to go the paid route, you’ll pay the same fee each month whether you get 100 leads or 0.
Porch, like Thumbtack, puts the power of contacting primarily in the hands of contractors. Plumbers can see the leads before they choose to contact the lead, for which they will then be charged. Porch also touts its relationships with Lowe’s and BBB.
After seeing some of the pros and cons for each of the big plumber pay per lead services, there are four main reasons to avoid them altogether:
Everything we’ve been discussing so far revolves around what happens when other people control the audience and your marketing assets.
This puts you into a position of renting your advertising instead of owning it. When it comes to lead generation for plumbers, owning is always better than renting. Here’s why:
Here are replacements you can use today that are going to increase leads and sales more efficiently than plumber pay per lead services:
As we said at the beginning, leads are what sales are made of. But if your leads aren’t good, the sales won’t happen.
If you aren’t excited about the pay per lead universe and want to develop a top notch plumber marketing plan to help you increase leads and sales, contact us online today!
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