Best Merchant Service Reviews of 2020 19 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Merchant services exist to help businesses process credit card payments. You might know them by the name “credit card processors.” Regardless of what you call them, choosing the best merchant service isn’t easy. The […] Read More
Best Online Fax Service Reviews of 2020 18 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Think back to the last time you saw one of those giant, clunky fax machines sitting around. It’s probably been a while, right? While that old-school hardware is undoubtedly outdated, faxing isn’t dead by […] Read More
Best Marketing Automation Software Reviews of 2020 17 Oct Disclosure: This content is reader-supported, which means if you click on some of our links that we may earn a commission. Marketing campaigns get more complex by the day. Which… is great news for the consumer experience but a nightmare for you as a marketing manager handling thousands of moving parts (and countless employees) on […] Read More
10 Ways to Improve Organic Search Rankings on Google 16 Oct Want to improve your SEO rankings? In this guide, I will break down 10 strategies that will help you better target relevant keywords & improve organic SEO rankings. Let’s jump in! Creating content hubs is crucial to SEO rankings and becoming a thought leader in your space. Relevant content that interlinks to each other provides […] Read More
Sprout Social named to Fortune 100 Best Small and Medium Workplaces in 2020 16 Oct I’m honored to share that Sprout Social has been named to the Fortune 100 Best Small/Medium Workplaces list. We’re proud to be listed at #23 alongside the other notable companies mentioned. To determine the ranking for the annual list, Fortune partnered with Great Place to Work® to analyze confidential survey feedback from employees about various elements […] Read More
12 WordPress Search Plugins to Improve Your Site Search 16 Oct Are you looking for the best WordPress search plugin to improve your site search? We all know that the default WordPress search feature is quite limited. However, there are several WordPress search plugins that can help you improve the default search experience. In this article, we will highlight the best WordPress search plugins to improve […] Read More
Five excellent tips to optimize SEO for Bing – not Google 16 Oct 30-second summary: Bing isn’t the search engine with the largest market share, but it still serves millions of users every day. One-third of U.S. online queries are powered by Bing, most notably in terms of voice-assisted searches. The five effective and easy-to-follow Bing SEO tips below will help you rank for the secondary search engine […] Read More
Live Video Engagement: How to Build Relationships Live : Social Media Examiner 16 Oct Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. [ad_2] Source […] Read More
How Has The New Normal Affected It 16 Oct 2020 has altered many situations in people’s lives and as we enter Fall, the back-to-school mentality for parents and children is in full swing. Some schools have decided to only partially open, allowing children back for only half days or only a couple full days throughout the week; whereas in some cases, schools […] Read More
Why Are Keywords So Important for Your Website? 16 Oct You may have heard keywords are an essential part of any SEO strategy: they are. Without the right keywords on your site, people won’t find you while searching the web. But there’s a lot more to keyword strategy than figuring out what people are searching for. It means choosing the right keywords for your business, […] Read More
5 Trends That’ll Get You Promoted 15 Oct B2B companies always have to think a step ahead. They’re looking for something that’ll give their products and services an extra edge. Something that’ll convince potential customers to learn more. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative […] Read More
The Best Top Local SEO Blog Near You 2020! 15 Oct I did not expect to open my inbox this morning to find that LSG has been voted the Top Local SEO Blog of 2020 on BrightLocal but 2020 has been throwing curve balls all year so why should today be any different? I’d like to thank the Academy, my family, and SEOTwitter, but most of […] Read More
Google My Business Tips and Recommendations for COVID-19 15 Oct During these turbulent times when people are increasingly questioning the journalistic integrity of well-established and longstanding media companies, it’s important to be forthright with your prospective and existing customers as much as possible. COVID-19 has devastated a lot of businesses over the past year, even bringing many of them to their knees. And the few […] Read More
Golden Circle model: Sinek’s theory value proposition : start with why 15 Oct Simon Sinek explains how to use the Golden Circle model to truly differentiate a brand’s value proposition when most fail Leadership expert Simon Sinek is perhaps best known for giving one of the most popular TED talks of all time, which you can view at the end of this post. The Golden Circle theory explains […] Read More
What is brand monitoring and why is it important? 15 Oct Your business’s health and longevity means keeping a watchful eye on the public perception of your brand. There are more ways than ever for your audience to talk about you, but luckily, it’s never been easier to track your brand mentions through online brand monitoring and have a comprehensive understanding of how people feel about […] Read More
Setting Up A LinkedIn Ads Marketing Funnel 15 Oct Selecting the right audiences is one of the most important steps in planning a successful campaign. In most cases, at the top of the marketing funnel you need to start with broad audiences that probably don’t know your brand, products or services and nurture them through a series of relevant and useful contents to conversion […] Read More
18 Simple Yet Superb November Marketing Ideas (with Examples) 15 Oct Ah, November. Summer is long gone, it feels like fall has only just begun, and yet winter vibes are is starting to trickle in—sort of like guests that arrive before your party starts and you’re kind of annoyed because you’re not quite ready. But I like the definition below: So, in the name of new […] Read More
How to Bid Like a Pro in Google Ads (in a Fraction of the Time) 15 Oct I don’t know about you, but I am exhausted. Between juggling all of my personal and professional responsibilities while also trying to stay safe and healthy during a pandemic, every day feels like running a marathon. Have I run out of gel energy packs? Yep. Are my calves cramping up at mile 22? You betcha. […] Read More
How to Build an Email List in WordPress – Email Marketing 101 15 Oct Do you want to create an email list in WordPress? Email marketing is the best way to stay in touch with your readers. And it’s much more effective for reaching your audience than social media alone. In this email marketing guide for beginners, we’ll show you how to easily build an email list in WordPress. […] Read More
How To Do Keyword Research for PPC Ads | The Click Fraud Blog 15 Oct The key to any successful digital advertising campaign? Choosing the right keywords. But how do you do keyword research to nail those PPC goals? We’ve looked in the past at building your PPC marketing strategy and some of the best software to use. In this post we’ll look at the best practice for finding search […] Read More
How to Get Started with Email Marketing 15 Oct Email marketing is incredibly important for small businesses, but it can be a daunting and overwhelming process — and often, it’s hard to know where to even start. Before you get discouraged, though, know that there’s a lot to gain from putting time and effort into a designated email strategy. Email offers a great return […] Read More
5 Content Campaigns That Changed the Way I Saw Marketing 15 Oct After nearly 30 years in advertising and digital marketing, I’m fascinated by how the early parts of our careers shape us along the way. Looking for insight from the past, I began to binge-write chapters of my career from the beginning, stumbling onto lessons from each job. It’s resulted in a book, Bronze Seeks Silver: […] Read More
How to Use Promoted Videos to Generate More E-commerce Sales 15 Oct Organic and promoted videos serve multiple purposes for consumers in their increasingly multi-channel B2C journey. More than half of the participants said they switched between search and video channels (Google and YouTube) to make an informed decision about a purchase in a YouTube study. But it’s not just YouTube—Instagram’s video content consumption has shot up by […] Read More
Get Your Plumbing Business To the Top of Google’s Local Pack (Maps Listings) 15 Oct Rank Your Website On the First Page of Google Search Results Did you know that 80% of your local audience might be missing you every month? 4 out of every 5 consumers use local searches before purchasing, so if you’re not optimized for local SEO, that’s a lot of potential customers to miss! Google’s “local […] Read More
How to Start a Brand Ambassador Program from Scratch 15 Oct You don’t have to look hard to find an up-and-coming brand ambassador program on social media. That’s because modern companies are looking to reach customers beyond traditional ad campaigns. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. Not only […] Read More
Amazon marketing strategy business case study 14 Oct Amazon marketing strategy: Business case study, revenue model and culture of customer metrics: History of Amazon.com In July 2020, Amazon reported a 43.4% increase in North American sales and 33.5% worldwide revenue growth in the second quarter of 2020. Online sales of groceries have tripled as consumers went online in large numbers to buy food […] Read More
‘People also ask’ (PAA) feature: Uncovering Google’s hidden gem 14 Oct 30-second summary: Signaling rapid growth, PAA boxes are now present across half of all SERPs. With 75% of PAA results appearing within the top three results in Google, the PAA block opens up visibility opportunities for sites that are struggling to make it to the first page of Google’s SERP. The key to PAA success […] Read More
9 tips to get the most from your social media video content 14 Oct TikTok, Reels, streaming services, going live on social—video content is everywhere and for good reason. It’s estimated that the average person spends 16 hours per week watching videos online, which is a rather large window of opportunity to capture your target audience’s attention. And capturing that attention pays off. Up to 84% of consumers say […] Read More
The new Google Analytics will give you the essential insights you need to be ready for what’s next. 14 Oct You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. This is critical when people’s needs are rapidly changing and you have to make real-time decisions in order to win – and keep – new customers. Based on your feedback, we simplified and re-organized reporting so […] Read More
The new Google Analytics will give you the essential insights you need to be ready for what’s next. 14 Oct You’ll also get a better understanding of your customers across their entire lifecycle, from acquisition to conversion and retention. This is critical when people’s needs are rapidly changing and you have to make real-time decisions in order to win – and keep – new customers. Based on your feedback, we simplified and re-organized reporting so […] Read More
